Psychology says salary increments affect employees - But not in the way you think
While salary hikes offer a temporary boost, research reveals their impact on happiness and motivation fades quickly. Psychological studies highlight that factors like recognition, a sense of purpose, and perceived fairness often hold greater sway...

HAPPINESS FROM RAISES OFTEN FADES FASTER THAN EXPECTED
Getting a salary increase usually creates a positive emotional reaction. People may feel appreciated, successful, and rewarded for their efforts. However, researchers suggest these feelings may decrease over time because of a psychological effect known as 'Hedonic Treadmill' or 'Hedonic Adaptation'. Research by psychologists Philip Brickman and Donald Campbell in 1971 introduced the idea that people gradually return to a normal emotional state even after major positive changes in life.
The hedonic treadmill describes the human tendency to return to a relatively stable level of happiness over time, regardless of major life events. People often recover from difficult experiences faster than expected, but they also adjust to positive moments and achievements. Excitement from success, money, or good news usually fades as it becomes part of everyday life. Similar to running on a treadmill without moving forward, people may feel emotional changes temporarily before eventually adapting and returning to their usual state of happiness.
EMPLOYEES OFTEN COMPARE THEIR PAY WITH OTHERS
Research in organizational psychology has repeatedly shown that perceptions of fairness strongly influence employee attitudes. A person receiving a raise may still feel dissatisfied if they believe another employee received more for similar work. In some cases, perceived inequality creates stronger emotional reactions than the raise itself.
RECOGNITION AND PURPOSE MAY MATTER MORE OVER TIME
Psychology research suggests that after basic financial needs are met, non-financial factors become increasingly important. Researchers Edward Deci and Richard Ryan developed 'Self-Determination Theory' (SDT), which argues that people are motivated by psychological needs such as competence, autonomy, and connection with others. Employees often want to feel valued, trusted, and involved in meaningful work. Studies have shown that workplaces providing recognition, growth opportunities, and a sense of purpose often experience higher employee engagement.
MASLOW’S HIERARCHY OF NEEDS AND HERZBERG’S TWO-FACTOR THEORY
Maslow’s 'Hierarchy of Needs' is a motivational theory developed by Abraham Maslow that explains human behavior through five levels of needs: physiological needs, safety, love and belonging, esteem, and self-actualization. According to the theory, people generally focus on meeting basic needs before pursuing higher goals.
American psychologist Frederick Herzberg’s 'Two-Factor Theory' explains workplace motivation through two categories: hygiene factors and motivators. Hygiene factors, such as salary, company policies, and working conditions, prevent dissatisfaction, while motivators like recognition, achievement, responsibility, and growth create job satisfaction and encourage stronger performance.
Overall, salary increases still matter because financial security is important. However, psychology suggests that long-term motivation may depend less on the size of a paycheck and more on how employees feel about their work and their place within an organization.
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