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The big Gen Z market taking over how India spends, saves and strategisesIndia's youngest generation now leads consumption spending with unique preferences. Gen Z's influence is reshaping brand strategies and inv...- Gen Z employee resigns after manager asks her to work during a leave, sparks debate on work ethicA viral X post has triggered debate over Gen Z workplace attitudes after an account claimed that two young employees resigned from the same...
- Gen Z and homeownership: Has the aspiration of this generation to be a homeowner disappeared?Gen Z is not rejecting homeownership. It is becoming more deliberate about the financial equation behind it. For this generation, a sensibl...
- Scent & Style: Why fashion and fragrance are finding common groundFor apparel brands, fragrances are fast emerging as a natural extension of the brand persona and a promise of a sensory experience for the ...
- Changing user habits to drive HUL's next growth cycle: MD Priya NairHindustan Unilever is banking on the evolution of household habits for sustainable growth. The advances in LPG adoption and a greater reach...
- Gen Z employee resigned when manager asked her to WFH during sick leave. Fellow Gen Z worker’s stunt goes viral: ‘He wasn’t even ready to…’Unlike millennials, Gen Z employees are in no mood to put up with a lack of work-life balance and the expectation to have no life of their ...
- Congress leaders slams PM Modi's remarks, say BJP afraid of Rahul Gandhi's outreach to Gen ZCongress leaders criticised Prime Minister Narendra Modi over his remarks at Shri Ram College of Commerce, accusing the BJP of anxiety over...
- 'Gen Z' now a political constituency, cannot be ignored by govt or opposition: Dipankar BhattacharyaGen Z has emerged as a significant political constituency, according to CPI(ML) Liberation leader Dipankar Bhattacharya. The Jantar Mantar ...
- Luxury watchmakers say Gen-Z buying trends call for bold changesSwiss watchmakers face declining exports and a need for innovation. GenZ consumers seek excitement and emotion over status and brand loyalt...
- Why do many Gen Z men wear unwashed clothes before dates? Science behind the ‘pheromone maxxing’ phenomenon explainedAlthough it may seem strange, some Gen Z guys are adopting the unique habit of not taking a shower before a date. According to a Times of I...
- Mamaearth parent Honasa Consumer targets Rs 5,500 cr revenue by FY31Honasa Consumer expects revenue to double to Rs 5,550 crore by FY31. The company also targets an Ebitda margin of 15 percent during the sam...
- Quote of the day by Jamie Lee Curtis: ‘Most of our life is often the jobs that we do. When we stop doing those jobs.’ Life lessons on how to create self-worth, dignity and identity from Freaky Friday star’s inspiring quoteWhile work is obviously important for people, as we need a source of income and to be financially stable, it should never become the only p...
- The DM age has a networking problem—and it’s fearMany Gen Z professionals fear judgment, hindering their career networking efforts. This fear prevents them from seeking advice and accessin...
- ‘I appreciate their entitlement’: Millennial manager shares 3 workplace lessons Gen Z taught himA millennial manager learned valuable lessons from a Gen Z employee, who highlighted the need to protect personal time and understand one’s...
- Three in four Gen Z professionals put work-life balance ahead of leadership titles: Emeritus reportNearly three in four Gen Z professionals in India prioritise work-life balance over leadership titles, an Emeritus study found. While 60% f...
- Gen Z is breaking workplace salary taboos: Reddit post sparks debate over why young employees openly discuss payGen Z employees today are embracing open dialogue around salaries and financial goals, shaking up traditional workplace dynamics. In contra...
- India’s beauty & personal care market is estimated to get a $42 billion glow-up by FY31India's beauty market is projected to nearly double to USD 42 billion by 2031. This expansion will make India the fourth-largest global bea...
- Rakhi rush: Quick commerce sees surge in orders as gifting goes premiumQuick commerce platforms saw a sharp rise in Raksha Bandhan orders, driven by last-minute shopping and growing demand for premium gifts. Ra...
- Himanta Biswa Sarma blames Congress for delay in implementing Uniform Civil CodeAssam Chief Minister Himanta Biswa Sarma said Congress was responsible for the delay in granting women equal rights and implementing a Unif...
- Hey AI, what should I buy? India's shoppers have a new shopping buddyIndian shoppers increasingly use AI tools for product discovery and purchasing decisions. Many consumers are comfortable with AI-powered re...
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