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TIER 2 AND TIER 3 AUDIENCES
Gold price crash may revive wedding demand as buying season nearsGold and silver prices witnessed a sharp correction from recent highs, raising hopes of stronger jewellery demand. Industry experts expect ...- Urban Vault sub-leases 16K sq ft office space in Gurugram to electric ride-hailing firm Green SMUrban Vault has successfully subleased a generous 16,000 square feet of prime office space in Gurugram to Green SM, an innovative electric ...
- A new IPO frenzy: Why is Bharat making a beeline for bourses?Retail chains from smaller Indian towns are planning to raise over Rs 7,000 crore through IPOs. These companies see capital markets as a fa...
- Regional retail companies chase IPO gold to fund dreamsSmall towns in India are becoming major retail growth centers. This is leading many regional companies to plan initial public offerings. Th...
- Air India opens booking for flights under hub-and-spoke model; services to begin from Varanasi on June 25Air India has launched its 'Easy Connect' flights, a new hub-and-spoke travel model. The first flight departs from Varanasi on June 25. Pas...
- BazaarNow raises Rs 72 crore from Peak XV, others to scale up quick commerce in non-metrosFounded in 2025 by former Zepto executives Priyanshu Jain, Arjun Harish and Tarithmay Mandal, BazaarNow touts itself as a quick commerce pl...
- Allcargo Logistics expands tech-enabled distribution reachDriven by urbanization and digital commerce, the company is leveraging technology and an expanded nationwide network to improve inventory f...
- Avani Infratech lines up Rs 750 crore for real estate expansion in FY27Avani Infratech will invest Rs 750 crore in three new projects by FY27. The company is launching residential and commercial developments in...
- Avani Infratech to invest Rs 750cr on 3 new realty projects at Gurugram, Sonipat in HaryanaThe Delhi-based company has developed few projects so far, including an industrial township, and holds a land bank of more than 300-acre fo...
- Innocent Fresh plans expansion across 40-50 citiesThe company partners with rural women for preparation. Their products are available in retail and online. Future growth includes e-commerce...
- ATMs in small hubs may run out of cash: Confederation of ATM IndustryATM operators are demanding ₹100 crore compensation from banks. State Bank of India is accused of sending most cash to big cities. This lea...
- NSE investor accounts cross 26 crore milestone as mobile trading and tier-2/3 cities drive participationNSE said in a press release that over 4.3 crore accounts, nearly 17% of the total, have been added in the past year alone, reflecting susta...
- India's electric scooter boom: Mass market adoption spreads beyond metrosElectric scooter sales are expanding beyond big cities into smaller towns and rural India. This shift signals a mass-market phase for elect...
- Inside Samsung's strategy to own every tier of the Smart appliance marketSamsung's new Bespoke AI refrigerator range targets India's growing premium appliance market with a three-tiered strategy. From practical D...
- Micro-drama platform Bullet launches Trinetra AI—an AI filmmaking and content intelligence platform for micro dramasBullet, backed by Zee Entertainment Enterprises, has launched Trinetra AI, a platform that uses artificial intelligence for filmmaking and ...
- South Korea expands talent visa to scientists, professorsSouth Korea is rolling out a revamped Top-Tier Visa, now welcoming professors and researchers in science and technology. This move aims to ...
- Mastercard to look beyond card biz; target tier 3 & 4 markets for growthMastercard is targeting India's expanding credit-on-UPI market. The company is looking beyond traditional card payments for future growth. ...
- ISL to run from Sep 1 to Apr 11 as per AIFF's tentative 2026-27 calendarIndian football's 2026-27 season is set to begin September 1. The Indian Super League will run until April 11. Other tournaments like the F...
- M1xchange’s S2S platform crosses Rs1,400 Crore YTD throughputM1xchange's deep-tier financing platform has achieved a significant milestone, crossing Rs1,400 crore in throughput. This platform enables ...
- Quit metro life for a smaller city? Here’s the real money math Indians must check before movingMany are trading metro life for tier 2 cities, seeking better quality of life, cleaner environments, and reduced stress. While income may f...
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