Innocent Fresh plans expansion across 40-50 cities

As consumers seek authentic flavours, ingredient transparency, and affordable nutrition, traditional Indian food categories are witnessing interest across markets. Products such as Sattu, Makhana, Thekua, Nimki, traditional pickles, and regional specialties, long consumed across Indian households, are finding a place in retail alongside modern food categories.

Pune-based Innocent Fresh Foods Pvt. Ltd. is expanding its presence across India with a portfolio of more than 25 food products. The company currently has a presence across approximately 1,000 retail outlets and is preparing to expand into 40-50 cities over the next few years.

Saroj Rai, Co-founder, Innocent Fresh Foods Pvt. Ltd. said in a statement, “For decades, traditional foods such as Sattu, Thekua, Nimki, Makhana and regional pickles have been consumed by millions of Indians, yet most of these categories remain fragmented and under-branded. We see a significant opportunity to build trusted national brands around products consumers already know, love and trust."


Over the next two to three years, the company plans to deepen its presence across existing markets while expanding into 40-50 cities, with a focus on Tier-2 and Tier-3 markets. Future growth will be driven through general trade, e-commerce, quick-commerce, institutional channels, and exports.

The company has incorporated rural participation into its operating model by working with women from rural communities who possess traditional food preparation skills passed down through generations.

The company offers a range of products spanning Chana Sattu, Makhana, Nimki, Thekua, Shakkar Para, traditional pickles, regional seasonings, dry fruits, and pantry staples. Today, its products are available across retail and kirana outlets in markets including Pune, Mumbai, Delhi NCR, Noida, Gurugram, Lucknow, Kanpur, Varanasi, Prayagraj, Patna, Ranchi, Gaya, Kolkata, Jamshedpur, and surrounding regions, alongside a presence on e-commerce platforms.