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TEQUILA PRODUCTION
In 1994, George Foreman stopped fighting inside the boxing ring and put his name on a grill; five years later, one kitchen appliance deal paid him $137.5 millionGeorge Foreman’s biggest business success came after boxing. He retired from the ring in 1997, then became the face of a kitchen grill that...
In 2013, George Clooney started a tequila brand as a side project with friends; 4 years later, Diageo agreed to buy Casamigos for up to $1 billionGeorge Clooney’s Casamigos gamble became a billion-dollar success. In 2013, Clooney and friends Rande Gerber and Mike Meldman began making ...
Mansion House maker bets on India’s tequila boomTilaknagar Industries is expanding its spirits portfolio into tequila. The company will acquire a significant stake in Black Tiger Distille...
Peg by peg, Vodka's share is rising in IndiaVodka is capturing a record share of India's liquor market, driven by younger consumers and women. This trend marks a major structural shif...
Global Market: Mexico’s ‘Super Peso’ rally puts exporters under pressureMexico’s peso has emerged as one of the strongest-performing emerging-market currencies in 2026, strengthening past 17 per dollar despite w...
John Paul DeJoria was once homeless and recycled soda bottles for money; then he turned $700 into a billion-dollar empireJohn Paul DeJoria's inspiring journey from the depths of poverty and homelessness to co-founding both John Paul Mitchell Systems and Patrón...
Actor Rana Daggubati’s tequila brand Loca Loka to debut in India this NovemberThe premium spirits brand plans to tap duty-free stores first at the airports, leveraging this route as a high-margin discovery channel.
Diageo calls tequila purity allegation 'baseless' as US lawsuit proceedsDiageo faces a lawsuit over the purity of its Casamigos and Don Julio tequilas. The company denies the allegations, stating its tequilas ar...
Tariffs might not happen but tequila is already paying the priceTequila producers face significant costs due to tariff threats from the U.S., impacting sales and causing stockpiling. Companies like Diage...
Trump’s tariff convulsions are wreaking havoc on tequila makersUS President Trump's fluctuating tariff threats have disrupted Mexico's tequila industry, causing inventory surges and deferred payments. T...
Trump's tariff to make your favourite alcohol Johnnie Walker and Corona beer costlier? DetailsAfter Donald Trump announced tariffs on Canada and Mexico, it is eminent to note that prices of alcohol and beer are likely to shot up. How...
Tequila’s flexibility in building tongue-popping cocktails makes it the darling of distillers and bartendersThough the lineage of tequila goes back to 1000 BCE, to the land of Aztecs (Mexico), where it was once popular as pulque, modern-day master...
From party ender to party soul: Tequila now fastest-growing alcohol segment in IndiaTequila, once a party staple involving a lick of salt, a shot, and a lime wedge, is evolving. It's now sipped neat, on the rocks, with soda...
Matthew McConaughey & wife announce new tequila brand 'Pantalones'Matthew McConaughey and his wife, Camila Alves McConaughey, have launched Pantalones Organic Tequila, aiming to bring fun to the industry. ...
Celebrating National Tequila Day: Here are some fascinating facts about Mexico's iconic spiritTequila's deep-rooted connection to Mexican culture is undeniable. The drink's origins can be traced back to pre-Hispanic times when the na...
Put away the shot glass, it's time to rethink how we drink tequilaPremium brand bosses say that that tequila isn't just the spirit to shoot but a really complex spirit.
- Brown-Forman set to give tequila market a shot
Indian tequila market a shot by introducing a range of premium tequilas here.