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SYNTHETIC MEDIA LABELLING
IT rules amendments may create obligations outside law: NasscomIndustry body Nasscom and digital rights groups argue that draft IT second amendment rules shouldn't create new obligations outside the IT ...11 May, 2026, 06.00 AM IST- Japan proves the next influencer economy may not involve humans at allJapan is witnessing a surge in AI-powered virtual influencers, with companies like Aww Inc. developing autonomous digital personalities for...10 May, 2026, 12.37 PM IST
- UpGrad-Unacademy deal closes; India’s largest private satellite lifts offHappy Monday! Upgrad is set to acquire Unacademy at a 90% markdown of its peak valuation. This and more in today's ETtech Morning Dispatch.04 May, 2026, 07.41 AM IST
- Continuous AI labelling norms to raise compliance bar, costs: ExpertsIndia's IT Ministry proposed stricter rules for AI-generated content, mandating continuous and clear visibility of labels. This move aims t...30 Apr, 2026, 06.00 AM IST
- UPI underdogs seek fair play; WhatsApp tightens scam defencesSmaller UPI players will meet NPCI to curb the growth of industry leaders PhonePe, Google Pay and Paytm. This and more in today’s ETtech To...29 Apr, 2026, 07.43 PM IST
- WhatsApp to roll out SIM binding, tighten curbs on digital arrest scamsWhatsApp has agreed to implement SIM binding and enhanced safeguards against prolonged scam calls, as per a Supreme Court filing. The compa...29 Apr, 2026, 11.35 AM IST
- Constant AI labelling, lasting pain: Why govt's label mandate could reshape social mediaIndia's MeitY is proposing a significant new rule for social media platforms. Platforms must now display labels on synthetic content contin...23 Apr, 2026, 12.28 AM IST
- MeitY adds stricter AI labelling rule, extends feedback deadline to May 7The Ministry of Electronics and IT has proposed stricter norms mandating continuous, clearly visible labels on AI-generated content through...22 Apr, 2026, 12.55 AM IST
- MeitY extends IT rules feedback deadline to May 7; proposes stricter SGI labellingThe Ministry of Electronics and Information Technology has extended the deadline for feedback on proposed amendments to the IT Rules. New r...21 Apr, 2026, 08.46 PM IST
- Political Parties to remove fake content on social media platforms within 3 hours of coming to their notice: ECIThe poll body noted that over 11,000 violative social media posts have been addressed since March 15, while 3,10,393 complaints were resolv...19 Apr, 2026, 04.57 PM IST
- What are Karnataka’s AI-focussed responsible social media, digital safety rules?Karnataka’s proposed digital safety bill seeks to tighten social media regulation with AI-led moderation, mandatory labelling of synthetic ...12 Apr, 2026, 01.49 PM IST
- Advocacy groups urge YouTube to protect kids from 'AI slop' videosAdvocacy groups and experts are condemning YouTube for serving low-quality AI-generated videos to children, warning of developmental harm. ...01 Apr, 2026, 04.06 PM IST
- Govt mulls authorising more ministries to issue content takedown ordersDiscussions are on with Defence, Ministry of External Affairs, and Ministry of Home Affairs, government sources said adding that once decid...18 Mar, 2026, 06.57 PM IST
- Govt not asking creators to restrict AI content, only to label it: IT secretary KrishnanThe draft IT rules proposing that creators label AI-generated material aim to ensure transparency, allowing users to make informed decision...23 Oct, 2025, 06.47 PM IST
- New IT rules explained: Deepfakes must be labelled, takedowns only by senior officialsNew rules are coming for AI-generated content in India. All synthetic videos, images, text, and audio must carry a clear label. This aims t...23 Oct, 2025, 04.05 PM IST
- Labelling of AI-generated a step toward ensuring authenticity in digital content: ExpertsLabelling AI generated material and embedding non-removable identifiers will help users distinguish real content from synthetic, serving as...22 Oct, 2025, 09.51 PM IST
- Centre moves to regulate deepfakes, AI media; MeitY proposes amendments to IT rulesMeitY has proposed amendments to the IT rules to regulate AI-generated content, including deepfakes. Platforms must label synthetic media c...22 Oct, 2025, 09.20 PM IST
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