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SYNTHETIC MEDIA LABELLING
Former Tips Music CEO Hari Nair joins AI content protection startup ContentLens as strategic advisorContentLens has appointed Hari Nair as a pro bono strategic advisor. Nair previously led Tips Music and held roles at Sony Music India and ...- AI world vastly different from IT Act era, believe new law is needed: Union minister VaishnawIndia's IT Minister Ashwini Vaishnaw believes a new law is needed for Artificial Intelligence. The current IT Act, enacted in 2000, predate...
- Hollywood, Bollywood and AI: Who controls storytelling now?The landscape of entertainment is undergoing a dramatic transformation, thanks to artificial intelligence. Enhanced AI technologies are now...
- IT rules amendments may create obligations outside law: NasscomIndustry body Nasscom and digital rights groups argue that draft IT second amendment rules shouldn't create new obligations outside the IT ...
- Japan proves the next influencer economy may not involve humans at allJapan is witnessing a surge in AI-powered virtual influencers, with companies like Aww Inc. developing autonomous digital personalities for...
- UpGrad-Unacademy deal closes; India’s largest private satellite lifts offHappy Monday! Upgrad is set to acquire Unacademy at a 90% markdown of its peak valuation. This and more in today's ETtech Morning Dispatch.
- Continuous AI labelling norms to raise compliance bar, costs: ExpertsIndia's IT Ministry proposed stricter rules for AI-generated content, mandating continuous and clear visibility of labels. This move aims t...
- UPI underdogs seek fair play; WhatsApp tightens scam defencesSmaller UPI players will meet NPCI to curb the growth of industry leaders PhonePe, Google Pay and Paytm. This and more in today’s ETtech To...
- WhatsApp to roll out SIM binding, tighten curbs on digital arrest scamsWhatsApp has agreed to implement SIM binding and enhanced safeguards against prolonged scam calls, as per a Supreme Court filing. The compa...
- Constant AI labelling, lasting pain: Why govt's label mandate could reshape social mediaIndia's MeitY is proposing a significant new rule for social media platforms. Platforms must now display labels on synthetic content contin...
- MeitY adds stricter AI labelling rule, extends feedback deadline to May 7The Ministry of Electronics and IT has proposed stricter norms mandating continuous, clearly visible labels on AI-generated content through...
- MeitY extends IT rules feedback deadline to May 7; proposes stricter SGI labellingThe Ministry of Electronics and Information Technology has extended the deadline for feedback on proposed amendments to the IT Rules. New r...
- Political Parties to remove fake content on social media platforms within 3 hours of coming to their notice: ECIThe poll body noted that over 11,000 violative social media posts have been addressed since March 15, while 3,10,393 complaints were resolv...
- What are Karnataka’s AI-focussed responsible social media, digital safety rules?Karnataka’s proposed digital safety bill seeks to tighten social media regulation with AI-led moderation, mandatory labelling of synthetic ...
- Advocacy groups urge YouTube to protect kids from 'AI slop' videosAdvocacy groups and experts are condemning YouTube for serving low-quality AI-generated videos to children, warning of developmental harm. ...
- Govt mulls authorising more ministries to issue content takedown ordersDiscussions are on with Defence, Ministry of External Affairs, and Ministry of Home Affairs, government sources said adding that once decid...
- Govt not asking creators to restrict AI content, only to label it: IT secretary KrishnanThe draft IT rules proposing that creators label AI-generated material aim to ensure transparency, allowing users to make informed decision...
- New IT rules explained: Deepfakes must be labelled, takedowns only by senior officialsNew rules are coming for AI-generated content in India. All synthetic videos, images, text, and audio must carry a clear label. This aims t...
- Labelling of AI-generated a step toward ensuring authenticity in digital content: ExpertsLabelling AI generated material and embedding non-removable identifiers will help users distinguish real content from synthetic, serving as...
- Centre moves to regulate deepfakes, AI media; MeitY proposes amendments to IT rulesMeitY has proposed amendments to the IT rules to regulate AI-generated content, including deepfakes. Platforms must label synthetic media c...
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