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RAJDHANI BESAN MARKETING CAMPAIGN
Optimised to death, remembered by noneWhen brands go after metrics and impressions, what is forgotten is getting into the minds of customers.
CJP vehicle for message of frustration of youth but established political parties to take issue forward: Jairam RameshCongress leader Jairam Ramesh acknowledged the Cockroach Janata Party (CJP) movement as a significant expression of youth frustration but s...
Beyond brand visibility: Why media partnerships matter for business growth and thought leadershipAs digital advertising becomes more crowded, brands are reconsidering their strategies to reach business audiences and decision-makers. Med...
How Brexit broke British politicsA decade after the UK voted to leave the EU, the nation grapples with fractured politics and a sluggish economy. Brexit's promises of contr...
From Rs 5 to Rs 25: Mumbai’s 30-year-old stall draws long queues for oversized vada pavs. How a humble milk bar transformed into an iconic city hotspotAram Vada Pav, a Mumbai institution, has become a culinary landmark, drawing crowds with its generously sized, perfectly fried potato fritt...
Nothing Phone (4b) new teaser dropped; Check camera and design details hereNothing Phone (4b) launch: Nothing may be getting ready to expand its smartphone lineup once again. A new teaser shared by the company offe...
UN Human Rights Council urged to act against apostasy and blasphemy executionsA global rights group, Jubilee Campaign, has urged nations to abolish death penalty laws for apostasy and blasphemy, citing violations of f...
Who is Abelardo De La Espriella? Trump-admiring millionaire lawyer with ties to Álvaro Uribe wins Colombia's presidencyColombia has elected nationalist lawyer Abelardo De La Espriella as its next president, defeating left-wing senator Iván Cepeda. Nicknamed ...
Tech, crypto firms to help tackle illegal wildlife tradeAnnouncement made as part of a business forum convened by Prince William and The Royal Foundation's United for Wildlife during London Cli...
Newsmaker | Who is Abelardo De La Espriella, Colombia's new right-wing president?Colombia has elected nationalist lawyer Abelardo De La Espriella as its new president, signaling a significant political shift. Known as "T...
DERC clears BRPL's 97.5 MW battery storage plan for south, west DelhiDelhi's clean energy transition receives a significant boost as power regulator DERC approves BSES Rajdhani Power Limited's plan for five b...
In 1950, amid the Cold War, a tiny beetle from the US was destroying potato crops across East Germany. Then began one of history's strangest propaganda campaignsIn 1950, a striped potato beetle became the centre of one of the Cold War's most unusual propaganda campaigns after East Germany accused th...
China seeks to rein in 'unfair' food delivery competition with new rulesChina is seeking to crack down on 'unfair' competition among food delivery platforms by introducing new rules to limit subsidy campaigns th...
Starbucks Korea to shut 2,000 stores to teach history lessons to employeesStarbucks Korea is closing over 2,000 stores for mandatory history and social sensitivity training after a marketing campaign sparked outra...
NCDEX launches 'Har Ghar Investor' campaignNCDEX Ltd has launched its nationwide 'HarGhar Investor' campaign in Guwahati, aiming to bring every Indian household into formal, regulate...
RVNL, Railtel Corp, Titagarh Rail, other railway stocks rally up to 4% on Rs 16 lakh crore bullet train planRailway stocks including RVNL, Railtel and Titagarh Rail rose up to 4% after the government unveiled a Rs 16 lakh crore plan to develop sev...
Love instant popcorns, diet drinks? Celebrity nutritionist shares 5 common foods that may be quietly ruining your healthNutritionist Suman Agarwal highlights hidden health risks in everyday foods. She cautions against colas, bhujia, instant noodles, spice mix...