Marketing platform JustAI raises $17 million led by Base10

Artificial intelligence-powered marketing platform JustAI has raised over $17 million in a series A round led by US-based venture capital firm Base10, in which existing investors Y Combinator and Peak XV Partners also participated.

A group of investors and operators from the technology and enterprise software ecosystem participated in the funding as well, including growth leaders from Anthropic and Chime, HubSpot’s CTO, and the founders of Eppo and Vapi, according to the company release.

Founded by Neha Mittal and Jeff Hara, the San Francisco-based startup develops AI-driven tools for marketing teams and works with enterprise customers across consumer, ecommerce, and business-to-business (B2B) segments.


JustAI's platform is built around four AI agents designed to automate and support different aspects of marketing. Its strategy agent helps businesses analyse customer segments, user behaviour, and product touchpoints. The creative agent generates marketing content and messaging across channels such as email and in-app communications. The decisioning agent optimises campaigns for metrics such as engagement, retention, and revenue while operating within predefined business parameters. And the data agent measures performance, identifies trends, and continuously feeds insights back into the system.

According to the company, its platform currently supports more than 600 marketing decisions that are delegated to AI agents every month, and helped generate over $100 million in revenue for customers in the past year.

“We want marketers to spend less time managing tools and more time making the decisions that drive growth. JustAI is building the infrastructure for that shift,” said Mittal, who’s also the CEO of JustAI.

The company plans to use the fresh capital to expand its engineering and go-to-market teams, strengthen its agentic AI capabilities, and broaden the platform’s applications across consumer, ecommerce, and B2B marketing. As part of its expansion strategy, it is also looking to explore business opportunities in India.