NCDEX launches 'Har Ghar Investor' campaign

Guwahati: NCDEX Ltd on Tuesday kick-started its nationwide market access and participation campaign ‘HarGhar Investor’ with Guwahati as its inaugural destination with one clear, measurable goal - every Indian household must have at least one investor.

The campaign underlines the vision of ‘Equity for Bharat’, making investment avenues accessible, transparent, and simple for every household across Bharat. NCDEX aims to bring India's next generation of investors from emerging cities and underserved regions into formal, regulated markets.

As the commercial and cultural gateway to Northeast India, Guwahati represents an entire region whose economic aspirations have long been underserved by formal financial markets.


Driven by rising financial literacy, growing digital adoption, and an increasing appetite for wealth creation through formal investment avenues, Guwahati serves as strategic starting point for a vision which is national in scale but local in its commitment.

Speaking on the initiative, Dr. Arun Raste, MD & CEO, NCDEX said, “India's savings story is one of the most compelling in the world. But for far too long, a significant share of those savings has remained outside formal markets due to limited access and awareness. At NCDEX, we believe that the next wave of India’s investment growth will come from mandis, villages, mohallas, towns and emerging cities. A stronger Bharat is built on a broader, deeper and more informed market. Through ‘HarGhar Investor’, we aim to empower every household with the knowledge, confidence and access to participate in the regulated financial markets. And Guwahati, a city that represents the ambition, energy, and enormous potential of a New Young India is the best place to begin.”

With SEBI’s in-principal approval for launching Equity and Equity derivatives and securing Rs.770 Crore funds, NCDEX is well-poised to launch its first offering in the cash segment as Mutual Fund Platform. On the innovation front, NCDEX recently scripted history with the launch of RAINMUMBAI, World's first rainfall futures product, developed in collaboration with Indian Meteorological Department (IMD) and IIT Bombay. The product has been widely recognised as a transformative risk management tool for sectors, domains impacted with rainfall deficit or excess rainfall.