India's digital advertising market is set for significant growth. Projections indicate it will double in five years, reaching up to 22 bill...

CereOne Media has teamed up with Yahoo Demand-Side Platform to boost programmatic advertising in India. This partnership aims to help brand...

Datawrkz has acquired a 100% stake in UK-based growth marketing agency Space & Time for Rs 52.3 crores. This acquisition aims to boost both...

What if all this spending is based on misconceptions about personal behaviour and the illusion of precision that these platforms offer? Fro...

The collaboration includes use of RD&X Network’s unified advertising and marketing AI automation platform, ReBid, to provide a holistic and...

The new DSP platform will help businesses improve their ad campaign performance.

The $350 million company is now open to acquisitions in the digital audio segment, as a series of 10 global acquisitions over the years acc...

Tech Mahindra said it will collaborate with marketing cloud firm InMobi to offer a video advertising solution. The new solution is an addit...

Sorrell is looking out for some acquisitions in India as part of S4 Capital’s growth plan.

Digital transformation and disruptions are less apparent in India and the traditional media here are very strong and powerful, Sorrell said

“Facebook will continue to lead,” said Sandeep Goyal, founder of Mumbai-based communications agency Mogae Media.

The acquisition is expected to help InMobi increase monetisation by 25-30% from it’s existing set of clients, besides helping secure new cl...

Company plans to partner with companies and leverage the data from telecom, e-commerce and smartphones vendors to help them set up a small ...

The traditional TV buying process, like all long-established ones, is well institutionalized in the industry, but over time, has gotten int...

A research says that by 2020, the number of Indians accessing the Internet over mobile devices is expected to touch a whopping 600 million.

The method behind the construction of Henry Ford's Model T helped to lay the foundations for the mass consumer society we see today.

Goyal, whose non-compete clause with Dentsu is ending this year, said financial structures of the new entity are being worked out.