Bowers and Falcon uses AI platform for fine-tuning the way businesses advertise

Bowers and Falcon Digital Strategies, a leading digital and performance marketing agency, is preparing to launch its own artificial intelligence-based demand-side platform (DSP) to assist Indian businesses in reaching out to their target audiences through high-quality display, native, mobile, and video advertising.

This DSP adtech omnichannel platform, which is integrated with more than 20 major advertisement exchanges to provide premium inventory to its clients, will help businesses achieve greater transparency in programmatic marketing and improve campaign performance.

Mahadev Naik, director of Bowers and Falcon, who has worked with Honda and Mercedes, said, “I feel there is a huge gap in technology and demand from the market that can only be fulfilled by a trained and technically sound team, like Bowers and Falcon.”


“Kehamitra hair oil brand increased its online revenue by 876 per cent and Paddington Resorts increased its revenue by 237 per cent in a year through programmatic and performance marketing by working with us,” shared founder Kavitha Shree.

The company, founded in 2020, offers a broad range of services such as content marketing, performance marketing , influencer marketing and programmatic advertising to help businesses. Valued at Rs 16 crore, it has raised Rs 20 million in angel funding and is hoping to enter the Dubai and Brazil markets by the end of the year.