Searched for
AD CAMPAIGN
Quote of the day by Marcus Aurelius: 'How much more grievous are the consequences of anger than the...' - Stoic philosopher's timeless lesson on anger and self-controlMarcus Aurelius, a Roman emperor and philosopher, is remembered for his leadership during challenging times and his profound wisdom. His pe...- Optimised to death, remembered by noneWhen brands go after metrics and impressions, what is forgotten is getting into the minds of customers.
- India’s lake of mystery: 1200-year-old lake in Uttarakhand has hundreds of skeletons. Scientists are still figuring out the reasonRoopkund Lake, nestled in the Himalayas, holds a chilling secret: hundreds of ancient skeletons. Once thought to be victims of a single epi...
- Advertisers bet on movie stars to stand out in IPL 2026 seasonCelebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remain...
- Trump's allies have another plan to pay 'weaponisation' victimsFormer President Trump's allies are now looking at a 1946 law to pay supporters. This comes after a planned "weaponization" fund was droppe...
- Liqvd Asia bets on AI, acquisitions to fuel next phase of growth ahead of SME IPOCreative-led digital agency Liqvd Asia is leveraging artificial intelligence and acquisitions for growth, aiming to provide faster, persona...
- Visa plugs its payment network into ChatGPT letting AI agents shop, pay for usersIt is not OpenAI's first attempt at e-commerce. The company late last year announced Instant Checkout, which allowed ChatGPT to scour the i...
- Quote of the day by Marcus Aurelius: 'Nothing is more scandalous than a man that is proud of his...' - A timeless lesson by 'Philosopher King' on why true humility needs no announcementQuote of the day by Marcus Aurelius: Marcus Aurelius, a Roman Emperor and Stoic philosopher, ruled during a challenging era, yet his person...
- Parimatch probe takes ED to Zepto's doorstepThe Enforcement Directorate is investigating offshore betting platform Parimatch. The agency has questioned quick commerce app Zepto regard...
- Ola’s valuation crashes 99%; Snapchat India ad pushHappy Thursday! American investor Vanguard has slashed the fair value of Ola's parent company. This and more in today’s ETtech Morning Disp...
- Amazon Music widens India play beyond Prime amid audio streaming shakeoutIn an exciting development, Amazon Music is set to unveil a new strategic initiative in India, offering a trio of subscription options: fre...
- Sooryavanshi’s catch! Brands set tight field as endorsement race heats up after IPL breakoutThe spotlight shines brightly on young cricketer Vaibhav Sooryavanshi, who is rapidly becoming a sought-after name in the sports world. Cor...
- Strique unveils self-learning AI platform that optimises D2C growth, revenue and ROAS at Meta dayStrique has launched an autonomous performance marketing execution platform for D2C brands, addressing the gap between knowing what to chan...
- HC ruling on Google keyword ads likely to reshape e-advertisingA Delhi High Court ruling has stopped Google from auctioning trademarked names as ad keywords. This decision impacts how companies advertis...
- Gap, American Eagle fall as brand troubles weaken annual forecastsThe results underscore a widening split in consumer spending, with record-low sentiment driven by the Iran war forcing lower-income househo...
- In FY26, 97% of violative ads were on digital platforms, 4/5ths of them on Meta: AsciNew data reveals digital platforms dominate problematic advertisements in the upcoming financial year. Meta alone is responsible for a sign...
- Global firms use AI at Indian hubs to bring more ad work in-houseGlobal companies are using AI in India to create advertisements. This technology helps them produce images and videos faster. Companies lik...
- Trump-endorsed Paxton topples Cornyn in TexasKen Paxton secured the Republican Senate nomination in Texas, defeating incumbent John Cornyn with President Trump's endorsement. Paxton's ...
- Mumbai executive reveals adult website ad experiment after Meta ads became expensiveA Mumbai marketing executive has revealed that his company experimented with running advertisements on adult websites after rising costs on...
- Trump's false claims about the 2020 election are casting a shadow over Georgia's GOP runoffsDonald Trump's persistent claims of a fraudulent 2020 election continue to dominate Georgia's Republican primaries, influencing candidates ...
Load More
