Is Sydney Sweeney rage-baiting fans? Her new SYRN Christmas lingerie ad triggers another online debate

When people must not have forgotten about the Noving ‘Just Sports' ad, people were given a new Sydney ad to talk about. The Euphoria actress just dropped a new ad with Syrn. While in the previous Noving ad, she was almost naked and barely covered up with sports equipment, in the new one she is being criticized because of dressing up as a child.

Sweeney is also the shareholder of the company. There was also a huge buzz earlier regarding the American Eagle ad and also because she was the face of a new bar of soap, “Sydney’s Bathwater Bliss,” in a collaboration with Dr. Squatch. It was made with a very special ingredient, which was her own bath water.

In the current lingerie brand ad, she dressed up as some of the famous Christmas movie characters. One of the characters is Cindy Lou.

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A post shared by Sydney Sweeney (@sydney_sweeney)

Why are social media users criticizing Sydney Sweeney’s new ad?

This new ad quickly grabbed social media users' attention. They started to criticize the look of her in the new lingerie campaign. They questioned why she dressed as a young character from “How the Grinch Stole Christmas” to promote lingerie.

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One user wrote, “Dressing up as a 6yo now? Bills can't be that high Sydney ”

Another user said, “There’s plenty of horror movies or adult Christmas movies you could’ve picked yet you did all kids movies for LINGERIE?”

A third user wrote, “Cosplaying a little girl in like 90% of your content/shoots is getting weird.” Some users also questioned whether the campaign was appropriate. One comment read, “grown woman dressing up as a 6yo to sell lingerie is crazy work.”

However, some social media users also defended Sweeney. One commenter pointed out that Taylor Momsen, who played Cindy Lou Who in the film, had also dressed as an adult version of the character to promote her music. The user argued that people were criticizing Sweeney because of who she is.

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Why are Reddit users debating Sydney Sweeney’s new SYRN ad?

In a Reddit thread one commenter suggested the controversy could be a marketing strategy, writing that she was “ragebaiting for attention and marketing purposes.”

Others pushed back against the criticism. One commenter argued that the Cindy Lou Who image was “the least sexually overt thing in that lineup,” while another pointed out that the outfit was full-length pajamas rather than lingerie. Some users also expressed frustration with the constant online discussion about Sweeney.

Sweeney’s SYRN holiday campaign also referred to the 1990 Christmas film Home Alone.

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A post shared by SYRN by Sydney Sweeney (@syrn)

In the Instagram video, Sweeney wears a navy top and cropped cardigan before splashing liquid on her face and recreating Kevin McCallister’s famous aftershave scream. She later appears in burgundy loungewear with a small white dog and enjoys a towering ice cream sundae, referencing another memorable scene from the film.