Celebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remain...

Former President Trump's allies are now looking at a 1946 law to pay supporters. This comes after a planned "weaponization" fund was droppe...

Creative-led digital agency Liqvd Asia is leveraging artificial intelligence and acquisitions for growth, aiming to provide faster, persona...

It is not OpenAI's first attempt at e-commerce. The company late last year announced Instant Checkout, which allowed ChatGPT to scour the i...

Quote of the day by Marcus Aurelius: Marcus Aurelius, a Roman Emperor and Stoic philosopher, ruled during a challenging era, yet his person...

The Enforcement Directorate is investigating offshore betting platform Parimatch. The agency has questioned quick commerce app Zepto regard...

Happy Thursday! American investor Vanguard has slashed the fair value of Ola's parent company. This and more in today’s ETtech Morning Disp...

In an exciting development, Amazon Music is set to unveil a new strategic initiative in India, offering a trio of subscription options: fre...

The spotlight shines brightly on young cricketer Vaibhav Sooryavanshi, who is rapidly becoming a sought-after name in the sports world. Cor...

Strique has launched an autonomous performance marketing execution platform for D2C brands, addressing the gap between knowing what to chan...

A Delhi High Court ruling has stopped Google from auctioning trademarked names as ad keywords. This decision impacts how companies advertis...

The results underscore a widening split in consumer spending, with record-low sentiment driven by the Iran war forcing lower-income househo...

New data reveals digital platforms dominate problematic advertisements in the upcoming financial year. Meta alone is responsible for a sign...

Global companies are using AI in India to create advertisements. This technology helps them produce images and videos faster. Companies lik...

Ken Paxton secured the Republican Senate nomination in Texas, defeating incumbent John Cornyn with President Trump's endorsement. Paxton's ...

A Mumbai marketing executive has revealed that his company experimented with running advertisements on adult websites after rising costs on...

Donald Trump's persistent claims of a fraudulent 2020 election continue to dominate Georgia's Republican primaries, influencing candidates ...