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PROGRAMMATIC ADVERTISING
India has 500 million gamers. Advertisers are still figuring out how to reach themIndia boasts a huge gaming audience of 517 million players. This market is growing fast, projected to reach nearly $4 billion by 2029. Conn...- India’s influencer marketing industry to reach Rs 5,000 crore by 2027 as creator economy formalises: Kofluence reportThe creator economy in India is swiftly evolving into a robust and organised sector. Brands are stepping up their accountability, while cre...
- AI, connected TV, programmatic buying reshape India’s digital ad marketIndia's digital advertising is transforming as artificial intelligence, programmatic buying, connected TV, and retail media are merging. Ma...
- Indian digital ad market likely to double to USD 22 bn by 2030: ReportIndia's digital advertising market is set for significant growth. Projections indicate it will double in five years, reaching up to 22 bill...
- CereOne Media, Yahoo DSP partner to elevate programmatic advertising in IndiaCereOne Media has teamed up with Yahoo Demand-Side Platform to boost programmatic advertising in India. This partnership aims to help brand...
- Nazara Tech arm acquires UK-based growth marketing firm Space & Time, shares riseDatawrkz has acquired a 100% stake in UK-based growth marketing agency Space & Time for Rs 52.3 crores. This acquisition aims to boost both...
- The great internet ad scam: Trusting the efficacy of online ad spend is irrational — it’s a bubble waiting to popWhat if all this spending is based on misconceptions about personal behaviour and the illusion of precision that these platforms offer? Fro...
- RD&X Network signs Middle East’s hospitality player Jaz Hotel Group as a clientThe collaboration includes use of RD&X Network’s unified advertising and marketing AI automation platform, ReBid, to provide a holistic and...
- Bowers and Falcon uses AI platform for fine-tuning the way businesses advertiseThe new DSP platform will help businesses improve their ad campaign performance.
- Brightcom eyes US digital audio space, open to buyoutsThe $350 million company is now open to acquisitions in the digital audio segment, as a series of 10 global acquisitions over the years acc...
- Tech Mahindra, InMobi to collaborate on video advertising solutions for mobile devicesTech Mahindra said it will collaborate with marketing cloud firm InMobi to offer a video advertising solution. The new solution is an addit...
- Disruptions can’t dominate traditional media in India yet: Martin Sorrell, Founder S4 CapitalSorrell is looking out for some acquisitions in India as part of S4 Capital’s growth plan.
- I remain a raging Indian bull, says Martin SorrellDigital transformation and disruptions are less apparent in India and the traditional media here are very strong and powerful, Sorrell said
- Social media alone to corner Rs 12,000 crore in political ad spends“Facebook will continue to lead,” said Sandeep Goyal, founder of Mumbai-based communications agency Mogae Media.
- InMobi acquires LA based startup AerServ for $90 millionThe acquisition is expected to help InMobi increase monetisation by 25-30% from it’s existing set of clients, besides helping secure new cl...
- Mobile advertising company InMobi plans to target Telcos, e-commerce companiesCompany plans to partner with companies and leverage the data from telecom, e-commerce and smartphones vendors to help them set up a small ...
- How startups can step up with Programmatic Television advertisingThe traditional TV buying process, like all long-established ones, is well institutionalized in the industry, but over time, has gotten int...
- Money is where mobile is: The future of mobile advertising in IndiaA research says that by 2020, the number of Indians accessing the Internet over mobile devices is expected to touch a whopping 600 million.
- Why automated media buying is the future of mobile app advertisingThe method behind the construction of Henry Ford's Model T helped to lay the foundations for the mass consumer society we see today.
- Former Dentsu India chief Sandeep Goyal to launch equal JV with ZeotapGoyal, whose non-compete clause with Dentsu is ending this year, said financial structures of the new entity are being worked out.
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