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Why reaching the right audience matters more than reaching everyoneReach alone no longer defines marketing success; relevance does. This piece argues that engaging decision-makers matters more than mass imp...- Avengers: Doomsday tickets go on sale five months before release. Check dates and why it mattersMarvel Studios has already started prepping for Avengers: Doomsday months before the release. Advance tickets for premium-format screenings...
- Feel that fatigue in binge-watching?Streaming platforms are grappling with viewer retention challenges, primarily due to content delays and escalating subscription fees. As au...
- The Rs 200 meal is the new battleground for Swiggy, Zomato and other food delivery companiesFood delivery companies are adapting strategies to attract everyday officegoers. Swiggy and Zomato offer value meals and targeted discounts...
- Obsession OTT release date for free version confirmed: When and where will the surprise horror blockbuster stream without rentalAfter a successful theatrical run and premium video-on-demand release, the horror thriller Obsession is set to arrive on Netflix allowing s...
- India shows future of cinema is in theatres: Emma Thomas, producer for Christopher Nolan's The OdysseyHollywood producer Emma Thomas sees India's strong cinema attendance as a positive sign. She expressed excitement about bringing "The Odyss...
- JioStar taps AI for shopping, TV movie night ideasJioStar is integrating generative AI for conversational content discovery and commerce. This technology allows users to find shows and prod...
- Netflix to widen India content play with four weekly launches, creator-led showsNetflix India plans four weekly releases in the latter half of 2026. The platform is broadening its programming beyond scripted shows to in...
- The new rules of brand authority: Why credibility matters more than everBuilding a recognised brand takes more than reach. As organisations compete for the attention of business leaders, trusted platforms and me...
- Broadcasters, streamers step up investment in premium non-fiction contentIndian broadcasters and streaming platforms are significantly increasing investment in premium non-fiction content. Unscripted programming ...
- Star Plus bets big on premium non-fiction as broadcasters chase new audiences, advertiser interestStar Plus is strategically re-entering premium non-fiction programming after a long hiatus. The channel has launched India Ke Top 1%, an ad...
- Supergirl OTT release in India: When and where to watch James Gunn's superhero movie online in less than a month after its theatrical releaseSupergirl movie opened to disappointing box office numbers globally. The film is reportedly heading to digital platforms less than a month ...
- How brands reach business leaders: The power of credibility, context, and visibilityBusiness leaders discover brands through trusted environments, meaningful industry conversations, and credible platforms, not just advertis...
- Minions & Monsters OTT release details: Where and when to watch the new instalment of the Despicable Me franchiseMinions & Monsters has released exclusively in theatres, with Universal Pictures yet to announce its official OTT premiere. Based on the st...
- Late kick-offs drag FIFA World Cup 2026 TV ad volumes down 14% in IndiaThe FIFA World Cup 2026 saw a significant drop in linear TV advertising in India, with unfavorable match timings and a paywall on ZEE5 impa...
- Beyond traditional advertising: Make your brand reach business decision makersReaching the right audience today requires more than a successful campaign. As brands look to engage decision-makers in meaningful ways, in...
- Cracks in cola kingdom: India's duopoly faces biggest test in decadesIndia's cola market is undergoing a significant transformation, moving beyond the traditional Coca-Cola vs. PepsiCo rivalry. Reliance's Cam...
- Zee Entertainment secures Germany's top-tier football league Bundesliga media rights in India for the next five yearsZee Entertainment Enterprises has secured exclusive Indian broadcast and digital rights for Germany's Bundesliga football league for five y...
- Obsession OTT release date and platform confirmed: When and where to watch Michael Johnston, Inde Navarrette’s highest-grossing horror movie in IndiaThe highest-grossing film of 2026, Obsession, is set for its digital premiere in India. This psychological horror thriller, made on a shoes...
- Brands flock to India’s England tour as marquee bilateral cricket holds ad appealCricket's enduring appeal is driving significant advertiser interest for India's tour of England, despite a generally cautious market. Broa...
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