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TV remains FMCG’s reach engine, but digital mix lifts penetrationTelevision remains key for FMCG household reach, with digital adding limited incremental impact. Combining TV and digital advertising signi...- Quote of the Day by Hailey Bieber: 'Nobody will ever know even an ounce of what it’s taken to get here'- Inspiring life lessons on resilience, self-belief, hidden struggles and success, by founder of minimalist skincare and beauty brand RhodeQuote of the Day by Hailey Bieber: Success can seem seamless from afar, concealing the substantial hardships behind it. Hailey Bieber's wor...
- These large-caps have ‘strong buy’ & ‘buy’ recos and an upside potential of more than 20% in one year, as per analystsWhen the stock market is hit by a mix of head and tail winds, it is probably the right time to look at stocks from sectors witnessing struc...
- Blinkit to freeze new product launches amid festive rushBlinkit’s decision to pause new products launched on its platform comes as quick commerce and ecommerce platforms prepare for the festive s...
- Rhea Chakraborty moves into new Mumbai home featuring a private elevator, huge glam room and walk-in closet, floor-to-ceiling windows overlooking Linking Road, earthy-toned interiors, statement décor and a chic wood-and-wicker dining spaceRhea Chakraborty house news: The actor has returned to television in The Traitors Season 2. She lives in a Juhu apartment with her parents ...
- One of a Kind Awards: Celebrating the GTM strategies driving early growthAt the One of a Kind Awards - for early stage startups, presented by The Economic Times and Cashfree Payments, the GTM Excellence Award rec...
- Be Clinical raises Rs 21 crore in seed round led by SauceThe investment was led by Sauce and included participation from V3 Ventures and angel investors. The capital will fuel product innovation a...
- Flipkart introduces penalties for sellers over despatch delays, cancellationsFlipkart has introduced new penalties for sellers over despatch delays and order cancellations, ahead of the festive season. Sellers will p...
- D2C skincare brand Asaya raises Rs 88 crore funding at Rs 400 crore valuationDirect-to-consumer (D2C) skincare brand Asaya has raised Rs 88 crore at a post-money valuation of Rs 400 crore from RPSG Capital and other ...
- In the age of dating apps, basic decency is apparently a green flagModern dating apps facilitate casual and impersonal rejections, which is a concerning trend. This ease of disconnection leads to a decline ...
- TV ad volumes drop again in January-July amid big digital shiftTelevision advertising volumes fell 7% in January-July 2026 from a year earlier, extending the decline in TV advertising as brands increasi...
- One of a Kind Awards: Celebrating the startups that earned the people’s voteAt the One of a Kind Awards - for early stage startups, presented by The Economic Times and Cashfree Payments, the People’s Choice Award re...
- Nielsen prepares for ‘agent-first’ media world as AI reshapes content, ad measurementNielsen is preparing for an “agent-first” media landscape where AI agents could increasingly determine the content and advertising users en...
- Brands unwrap premium gifting packs on quick commerce for festive seasonBrands are launching festive, event-specific products on quick commerce platforms as shoppers increasingly turn to rapid delivery for gifti...
- Wipro Consumer Care to acquire 60% stake in Dermatouch for Rs 387.5 croreWipro Consumer Care and Lighting will acquire a 60% stake in premium skincare brand Dermatouch at an enterprise value of ₹387.5 crore, mark...
- Colgate India appoints Bombay Shaving Company to handle Palmolive’s D2C businessColgate-Palmolive India is joining forces with Bombay Shaving Company to enhance its personal care division. This partnership will tap into...
- Colgate may get costlier as input inflation returnsColgate-Palmolive India may increase product prices further due to rising commodity costs. The company is protecting vulnerable consumers w...
- Ecommerce order volumes up 31% during Independence Day salesThe insights, derived from order items processed on the company's Uniware platform between August 6 and 14, also revealed a 30 per cent jum...
- Mamaearth parent Honasa Consumer's net profit doubles to Rs 90 crore in Q1The beauty and personal care (BPC) brand reported a 27% year-on-year increase in operating revenue to Rs 756 crore for the first quarter of...
- The Derma Co crosses Rs 1,000 crore annualised in net salesWith this milestone Honasa Consumer now has two brands with Rs 1,000 crore in annualised sales, founder and chief executive Varun Alagh sai...
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