Wipro Consumer Care to acquire 60% stake in Dermatouch for Rs 387.5 crore

Mumbai: Wipro Consumer Care and Lighting on Tuesday announced the acquisition of Dermatouch, a science-focused, direct-to-consumer premium skin care brand, marking its entry into the digital-first segment.

The consumer goods maker is set to acquire a 60% stake in the brand at an enterprise value of ₹387.5 crore, with the remaining 40% to be acquired over the next three years.

Founded by Anish Nagpal and Amit Purswani, Dermatouch offers accessible, dermatology-backed skin solutions with a focus on efficacy. Its portfolio addresses concerns like pigmentation, acne and sun protection, offering formats spanning face washes, soaps, serums and creams.


The founders and management team will continue operating the brand during the three-year transition period. The acquisition follows Wipro's recent purchases of Good Home and Eva from TTK Healthcare, as well as S Brands Consumer Care, a Philippines-based personal care company, earlier this month.

"Dermatouch represents an exciting opportunity for us as our first foray into digital brands. We have been clear that we would only look at digital brands that have the potential to expand offline, which Dermatouch has already proven," said CEO, Kumar Chander.

Combining the brand's "innovation-led approach" with Wipro's capabilities will help achieve its next phase of scale, he added.

Dermatouch reported a revenue of ₹131 crore in fiscal 2026, up 114% from the previous year.