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OPPO SUBBRAND
Oppo starts folding Realme operations into its India business, job roles impactedRealme is being repositioned as a sub-brand within Oppo's framework, with backend operations and sales support teams being integrated to st...10 Feb, 2026, 07.08 PM IST- Realme set to become an Oppo subbrandRealme, a smartphone maker, is now part of Oppo. This integration aims to combine resources and reduce expenses for both companies. Realme ...07 Jan, 2026, 02.29 PM IST
- Oppo, Nokia resolve global patent dispute with cross-license agreementThe Finnish tech company owns over 6000 patent families declared essential to 5G connectivity in smartphones. Out of them, 30 patents cover...24 Jan, 2024, 06.34 PM IST
- Indian smartphone market grows just 2% year-on-year on supply chain woesSupply chains remained the biggest challenge for leading vendors such as Xiaomi and Vivo as they struggled to secure components for their v...21 Apr, 2022, 06.52 PM IST
- Vivo's sub brand, iQOO set to enter India with 5G smartphoneiQOO is a sub-brand of Vivo in China but will operate in India as a separate entity. With this, the BBK Group now has five brands -- OnePlu...23 Jan, 2020, 06.17 PM IST
- Realme sells 15 mn handset in 1st yr of operation, targets to double it in 2020Realme, which began as an Oppo sub-brand in May 2018, was promptly spun off into a standalone entity and is now taking on bigger rival Xiao...15 Dec, 2019, 12.32 PM IST
- Dual branding: Chinese companies bet on smartphone sub-brandsChinese smartphone players have initiated a second wave of sub brand launches betting on dual branding.24 Sep, 2018, 06.13 AM IST
- Xiaomi, Oppo and iVoomi bring more sub-brands to the fight in IndiaPoco, RealMe, Innelo are the new sub-brands of established ones such as Xiaomi, Oppo and new player iVoomi, respectively.18 Sep, 2018, 11.39 AM IST
- Realme may add offline distribution channelIn India, Realme sells phones through the online channel, which in the April-June quarter accounted for 32% of smartphones sold in the coun...07 Sep, 2018, 11.40 PM IST
- Xiaomi launches POCO sub-brand to take on OnePlus, Samsung and Apple in premium segmentThe executive said that the prices of flagship smartphones have gone past the $1000 mark, while the pace of innovation has slowed down.10 Aug, 2018, 06.56 PM IST
- Huawei aims to capture premium phone marketHuawei along with its subbrand Honor had 3% share in the Indian smartphone segment, with the bulk of sales accounted by Honor.31 Jul, 2018, 11.31 PM IST
- Xiaomi, Samsung are fighting it out in the Rs 10,000 & Rs 25,000 smartphones rangeThe segment expanded nearly 50% last year and is expected to accelerate further in 2018, becoming critical for the major players that want ...04 Jun, 2018, 07.06 AM IST
- Oppo RealMe 1 goes on sale on Amazon: Price, offers, specsThe RealMe 1 runs on ColorOS 5.0, based on Android 8.1 Oreo operating system.25 May, 2018, 04.05 PM IST
- India-first: Oppo Realme eyes bigger online shareThe latest brand is sharing Oppo’s resources such as research and development and manufacturing for the Indian market. It will also use Opp...16 May, 2018, 04.02 AM IST
- Oppo’s new 50 million handsets unit to be operational next yearChinese device maker Oppo will be setting up a new facility in Greater Noida that will produce 50 million devices a year, a top company exe...15 May, 2018, 08.52 AM IST
- Oppo begins assembling PCBs in India, plans to launch sub-brandOppo's sub-brand will take Xiaomi head on, with phones priced between Rs 10,000 and Rs 15,000, the growing mid-segment that generates good ...30 Apr, 2018, 04.44 PM IST
- Oppo begins PCB assembly, plans sub-brand to take on XiaomiThe sub-brand will take Xiaomi head on, with the devices priced between Rs 10,000 and Rs 15,000, the growing mid-segment that generates goo...27 Apr, 2018, 11.32 PM IST
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