Realme set to become an Oppo subbrand

Realme, a smartphone maker, is now part of Oppo. This integration aims to combine resources and reduce expenses for both companies. Realme phones are available in India, Southeast Asia, and Europe. Both Realme and Oppo are owned by BBK Electronics...

By Reuters | Jan 07, 2026, 02.29 PM IST

OPPO Overseas CMO Ling Liu speaks during a global launch event held by Chinese smartphone maker Oppo, in Barcelona, Spain

Realme, Chinese smartphone maker ⁠said on Wednesday that it was being ‌integrated ‌into Chinese consumer ‌electronics company, Oppo, as a subbrand, in a move that aims to pool resources and ‌cut ‍costs for ‍the two companies that share ‌a parent firm.

Realme, whose smartphones are sold in India, Southeast Asia ‍and Europe, is owned by ‍Chinese ⁠consumer ⁠hardware giant BBK Electronics, which also owns the Oppo and Vivo smartphone brands.

Download
The Economic Times Business News App for the Latest News in Business, Sensex, Stock Market Updates & More.