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NANO CREATORS
Content flows in from villages now but for not much in returnIn 2025, a remarkable sixty-six percent of India's digital creators will emerge from non-metro regions. However, many of these creators str...- Two-thirds of India's creators now come from non-metros: ReportIndia's creator economy sees significant growth outside major cities. Most creators still only secure one paid brand campaign annually. Thi...
- Ankur Warikoo says India has an 'envelope problem'. Here's what he meansEntrepreneur Ankur Warikoo highlights India's "envelope problem," arguing that talent is overlooked due to a focus on credentials over abil...
- Three YouTubers covering Nancy Guthrie’s disappearance arrested after one was reportedly seen publicly urinating in the neighborhoodAuthorities have arrested three YouTubers livestreaming near the home of missing Nancy Guthrie. The individuals face charges including obst...
- OPPO partners with Instagram to back India's growing creator economyOPPO is partnering with Instagram to empower India's booming creator economy, launching the Oppo Lumo image program. This initiative offers...
- Google unveils Gemini Omni to push AI beyond chatbots into full-scale video creationGoogle has launched Gemini Omni, a multimodal AI model focused on cinematic video generation and conversational editing. The platform can c...
- India’s influencer marketing industry to reach Rs 5,000 crore by 2027 as creator economy formalises: Kofluence reportThe creator economy in India is swiftly evolving into a robust and organised sector. Brands are stepping up their accountability, while cre...
- HP Expands AI PC and workplace portfolio in India with over 20 new productsHP has unveiled more than 20 new products and solutions in India, expanding its AI-driven ecosystem across personal computing, enterprise i...
- CashKaro grows 72% to Rs 600 cr, enables over Rs 10,000 cr in sales to partner brandsCashKaro's growth, driven by efficiency and AI, enabled over Rs 10,000 crore in sales for partner brands. The company highlights the growin...
- How Google’s Nano Banana Pro is rewriting the rules of AI image creationGoogle DeepMind’s latest model, Nano Banana Pro, unlocks studio-quality visuals, ultra-legible multilingual text and real-world knowledge i...
- From Corporate to Content: How young Hyderabadi creators are rewriting career rulesYoung content creators in Hyderabad are revolutionizing careers by leveraging platforms like Instagram and YouTube. These influencers, aged...
- The influencer diaries: How influencer marketing has upended India Inc’s sales pitch and advertising spends by drawing big moneyInfluencer marketing is expected to grow by 25% in 2024, reaching ₹2,344 crore and rising to ₹3,375 crore by 2026, as per the report. The r...
- 'Iss chunaav mein bhi safai hone wali hai,' says Prime Minister Modi in dig at OppositionAs he awarded the Swachhta Ambassador Award to Malhar Kalambe, Modi took a dig at the opposition and said, "Har prakaar ki safai mein kaam ...
- National Creators Award: From Bhojpuri-speaking Drew Hicks to Ranveer Allahabadia & Bauaa, here is the full award listNational Creators award: The award function also saw awards being given to creators like Jahnvi Singh, Kabita Singh, Pankhti Pandey, Keerth...
- Radio wala Bauaa talks about PM Modi's connection with radio. Check video herePrime Minister Narendra Modi presented awards to RJ Raunac, Pankhti Pandey, Keerthika Govindasamy, Maithili Thakur, Gaurav Chaudhary, Ankit...
- Cosmofeed processed earnings of Rs 100 crore for over 5,000 creators in FY23Founded by Vivek Yadav and Vishnu Pathak in September 2021, the company is a platform that helps creators and micro-entrepreneurs build com...
- Creator-focused startup Cosmofeed launches SuperProfile for micro-entrepreneursWhile there are several global platforms such as Linktree that help creators build a landing page, SuperProfile offers a range of monetisat...
- Chingari announces monetisation plan for its creators and users; subscriptions start from Rs 20The GARI token can be traded on crypto exchanges and later withdrawn into the crypto wallets. Bengaluru-headquartered Chingari claims to be...
- Asus India unveils new ProArt Studiobook Pro 16 OLED laptop with 12th Gen Intel at Rs 3,29,990The company has launched 5 more laptops to empower content creators in India.
- Brands across key categories tap nano influencers for wider reachAnil Chilla, chief digital officer at L’Oréal India said the company recently engaged with nano influencers for the launch of its L’Oréal P...
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