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MICRO DRAMAS
Moj crosses 500 million downloads, doubles daily user time spentMoj, owned by Mohalla Tech, has surpassed 500 million downloads on the Google Play Store recently. It ranks fourth in India’s Social Media ...- Woman accepted Rs 27,000 job offer, found another employee earning Rs 33,000 for same role. She confronted HR and got fired: ‘Why is she getting more?’A social media post by Ankit Pandey sparked debate after he claimed an employee was fired for confronting HR after discovering a colleague ...
- Eloelo Group opens AI video production engine to creators, brands, studiosEntertainment company Eloelo Group has unveiled Dolphin AI, an agentic AI studio designed to handle video production from scripting and pla...
- Human touch in AI era & 'original' Indian piece in reels & movie puzzleTourism and Culture Minister Gajendra Singh Shekhawat sees a human comeback in an AI-heavy content world, predicting audiences will gravita...
- India's TV industry urges I&B Ministry to restore BARC ratings immediately, Kevin Vaz saysKevin Vaz emphasized the importance of restoring BARC audience ratings to ensure stability in the broadcasting sector. He noted the vital r...
- JioStar seeks immediate restoration of BARC ratings, regulatory roadmap for linear TVJioStar CEO Kevin Vaz emphasized the urgent need for the Ministry of Information and Broadcasting to restore BARC audience ratings. This ab...
- China fuels rush to turn AI video into an industryShenzhen has emerged as a leading hub for AI filmmakers in China, attracting various local governments wanting to establish tech clusters. ...
- 'Loneliness' in China is now a $1 trillion 'singles economy' in the world's second most populous country with 1.4 billion peopleChina’s growing number of people living alone is driving a $1 trillion singles economy, with businesses offering products and services tail...
- AI-assisted microdrama content share could rise to about 80% in 18 months: ExpertsArtificial intelligence is rapidly changing India's microdrama content creation landscape. AI-assisted production will likely reach eighty ...
- Zee5 revamps streaming platform with AI-led discovery, expands free and premium contentZee5 has launched a revamped streaming experience with AI-led discovery. The platform now organizes content into five distinct sections for...
- India’s OTT audience rises 11% to 665 million; connected TV base surges 60%: OrmaxIndia's online video audience reached 664.9 million in 2026, showing strong growth. Paid OTT subscriptions also increased by sixteen percen...
- Advertising set to reshape India’s micro-drama business as AVOD gains ground: RedseerIndia's micro-drama sector is on track to hit Rs 23,500 to 25,500 crore by FY32 and advertising video-on-demand is set to become a primary ...
- Netflix launches ‘Into the Southverse’ as dedicated discovery hub for South Indian contentNetflix introduces 'Into the Southverse' to simplify discovering southern Indian films and series. This new collection gathers content acro...
- Tata Play Binge Shots adds Klip to micro-drama platformTata Play Binge Shots has integrated Klip, a micro-drama platform, into its content offerings. This new addition features over sixty shows ...
- Zee Entertainment looks beyond TV, bets on sports, animation and VFX for growthZee Entertainment is investing in sports and animation to build new growth engines. The company is diversifying its portfolio to capture a ...
- From -2% to 24% in a year: What makes momentum fund returns vary so sharplyMomentum funds have produced inconsistent returns during quieter market phases, particularly index-based funds that have encountered signif...
- Mohalla Tech to invest Rs 100 crore in AI-led micro-dramas in 2026; aims to cut costs by 70 %Mohalla Tech will invest up to Rs 100 crore by 2026. This investment aims to scale AI-generated micro-drama production significantly. The c...
- Eloelo group-owned micro-drama platform Story TV appoints Manan Mehta as senior vice-president, strategy and contentIndia's micro-drama industry is growing as companies build corporate teams. Story TV appointed Manan Mehta, formerly of Yash Raj Films, for...
- As micro-dramas surge, 'vertical actors' find fame and fortuneIndia's burgeoning micro-drama industry is creating "vertical actors" who thrive on short-form, emotionally charged content. These performe...
- Micro-dramas are a big hit with TV writers, tooExperienced television writers are flocking to India's micro-drama sector. This new avenue offers higher content volumes and faster payment...
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