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MATCHA IN INDIA
Matcha moment: A Japanese tea brews up a $96 million flavour in IndiaMatcha tea market India: The country's matcha market is set to expand, with projected revenue growth from $45.7 million in 2025 to $96.4 mi...- Meet ube, the purple yam hoping to become India’s next matchaUbe, a purple yam from the Philippines, is gaining popularity in Indian cafes among younger consumers. Its vibrant color and unique flavor ...
- The big winners from India's coffee craze may not sell coffee at allIndia’s coffee culture is expanding beyond cafes and coffee chains, creating opportunities across beauty, homeware, luxury hospitality, whi...
- Assam CM highlights state’s emergence as gateway to ASEAN, invites global industry to investAssam's Chief Minister invited global businesses to explore investment opportunities in the state. He highlighted Assam's strategic locatio...
- Gen Z seem richer than they really are, claims Bengaluru man: ‘They splurge Rs 500 on avocado toast but can’t buy…’; studies say it’s not mindless spendingGen Z are more likely to splurge big on treats such as avocado toasts and matcha tea than buy a home or a car. This is not just mindless bu...
- Ambani uses ₹10 power again for the next disruption in a hot Indian marketReliance Consumer Products has entered India’s ice-cream market with Bombay Creamery, pricing cups, cones and sticks from ₹10. The brand is...
- Is longevity the new flex? Why the new wellness status game is all about health dataWellness has shifted from luxury retreats to daily personal management and longevity. Wearable technology now tracks health markers, encour...
- Ola Electric shares rally over 5%, rebound 79% from March low. Here’s what’s driving the stockOla Electric shares rallied on Friday after the EV maker launched its new S1Z scooter range with indigenous Bharat Cell LFP technology. The...
- Ola Electric brings indigenous Bharat Cell LFP tech to mass market with all-new S1ZOla Electric introduces the S1Z scooter featuring indigenous LFP battery technology. This new range aims to bring advanced technology to th...
- Badminton World Federation says India Open schedule could 'improve' further, wants players' supportThe Badminton World Federation is examining the India Open tournament's scheduling. Concerns about pollution have led to a shift from Janua...
- Dhruv likes matcha, Tanisha calls it ‘grass’: Inside India’s mixed doubles pairDhruv Kapila and Tanisha Crasto are a developing Indian mixed doubles badminton pair. Their partnership has steadily improved over the last...
- Speciality tea market triples to ₹1,000 crore in 5 years, driven by Gen Z, millennialsIndia's speciality tea market has tripled to ₹1,000 crore in five years. Millennials and Gen Z are driving this growth with premium tea pre...
- Assam produces Matcha tea for first time, fetches Rs 3,000 per kg at auctionAssam has officially entered the premium Matcha tea market, with the state's first commercially produced batch fetching an impressive Rs 30...
- Matcha isn’t just a trend, it’s a vibe for Gen ZoomersMatcha has evolved from a Gen Z treat to a full-blown identity, appealing to their desire for calm, quiet energy, and aesthetic appeal. Thi...
- Matcha latte vs coffee latte: caffeine, calories and more. Which is healthier for you?A guide comparing matcha latte and coffee latte across calories, carbohydrates, protein, fat, and caffeine per 240 millilitres, plus simple...
- Tea Research Association unveils decaf green tea powder to rival Japanese matchaThe Tea Research Association (TRA) has launched a decaffeinated green tea powder, developed from Assam's elite clones, to rival Japanese Ma...
- From Matcha coffee to gur wali chai: Kapil Sharma and wife Ginni’s cafe sparks buzz. Here is what reviews sayComedian Kapil Sharma expands his horizons. He and Ginni Chatrath open Kap's Café in Surrey, British Columbia. The café features Indian fav...
- 6 Matcha recipes you must try making at home6 creative and delicious matcha recipes that blend Japanese tradition with Indian innovation. From desserts to drinks, explore matcha-infus...
- Nutrition brand OZiva comes out with a green teaMatcha due to its innumerable health benefits has fast become one of the most widely adopted ingredients used in a variety of forms and con...
- In Bengaluru, tea emerges as a popular add-on in cocktailsJasmine, chamomile, oolong and green teas are steadily being stirred up with whisky , tequila, vodka and gin.
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