Assam's Chief Minister invited global businesses to explore investment opportunities in the state. He highlighted Assam's strategic locatio...

Gen Z are more likely to splurge big on treats such as avocado toasts and matcha tea than buy a home or a car. This is not just mindless bu...

Reliance Consumer Products has entered India’s ice-cream market with Bombay Creamery, pricing cups, cones and sticks from ₹10. The brand is...

Wellness has shifted from luxury retreats to daily personal management and longevity. Wearable technology now tracks health markers, encour...

Ola Electric shares rallied on Friday after the EV maker launched its new S1Z scooter range with indigenous Bharat Cell LFP technology. The...

Ola Electric introduces the S1Z scooter featuring indigenous LFP battery technology. This new range aims to bring advanced technology to th...

The Badminton World Federation is examining the India Open tournament's scheduling. Concerns about pollution have led to a shift from Janua...

Dhruv Kapila and Tanisha Crasto are a developing Indian mixed doubles badminton pair. Their partnership has steadily improved over the last...

India's speciality tea market has tripled to ₹1,000 crore in five years. Millennials and Gen Z are driving this growth with premium tea pre...

Assam has officially entered the premium Matcha tea market, with the state's first commercially produced batch fetching an impressive Rs 30...

Matcha has evolved from a Gen Z treat to a full-blown identity, appealing to their desire for calm, quiet energy, and aesthetic appeal. Thi...

The Tea Research Association (TRA) has launched a decaffeinated green tea powder, developed from Assam's elite clones, to rival Japanese Ma...

Comedian Kapil Sharma expands his horizons. He and Ginni Chatrath open Kap's Café in Surrey, British Columbia. The café features Indian fav...

Matcha due to its innumerable health benefits has fast become one of the most widely adopted ingredients used in a variety of forms and con...

While white spirits and tea are gaining ground, whiskys and bourbons are not far behind.

Spread some cheer and good health this festive season. Gift some tea hampers from Typhoo and Anandini.

Jasmine, chamomile, oolong and green teas are steadily being stirred up with whisky , tequila, vodka and gin.