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FIFA World Cup marketing spends in India may halve as brands stay awayThe FIFA World Cup has begun in India with minimal marketing buzz. Brands are hesitant due to poor match timings and late broadcast deals. ...- Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
- JioHotstar says Dhurandhar The Revenge drew 50 million viewers in opening weekendJioHotstar's action film Dhurandhar The Revenge saw an extraordinary launch. It attracted 50 million viewers in its opening weekend, markin...
- Zee secures FIFA World Cup broadcasting rightsZee Entertainment Enterprises has acquired media rights for the FIFA World Cup 2026 and 2030 in India. This move signals Zee's re-entry int...
- JioCinema business head Ferzad Palia to step downFerzad Palia, the Business Head of JioCinema, is stepping down from his position after a long tenure at Viacom18. Palia played a crucial ro...
- Reliance to retain Disney+ Hotstar as sole streaming platform for merged entityReliance Industries is set to retain Disney+ Hotstar as its primary streaming platform post-merger with Star India and Viacom18, consolidat...
- Sunset for Disney+ Hotstar? RIL may have just JioCinema as OTT platform post merger with Star IndiaReliance Industries plans to merge Disney+ Hotstar with JioCinema after their Star-Viacom18 merger. This consolidation aims to save costs a...
- IPL 2024 attracted 620 million viewers on JioCinemaThe Indian Premier League (IPL) 2024 witnessed a 38% surge in audience reach on JioCinema, with 620 million viewers compared to 449 million...
- JioCinema attracts 11.3 crore viewers on IPL opening dayJioCinema, the Indian Premier League's official streaming platform, saw a 51% increase in viewers on day 1 of the tournament, with 59 crore...
- JioCinema ropes in 18 sponsors for IPL 2024JioCinema has roped in Dream11 as a co-presenting sponsor, while Tata Motors, PayZapp by HDFC Bank, SBI, Cred, AMFI, Upstox, Charged by Thu...
- JioCinema to feature five brands in Brand Spotlight innovation during IPLJioCinema, the official streaming platform for IPL, will showcase five brands in its advertiser innovation, Brand Spotlight during the open...
- Bigg Boss OTT garners 400 million video viewsAccording to Viacom18, the entertainment IP has earned itself a prime position among advertisers owing to its reach and unique engagement o...
- JioCinema inks multi-year deal with NBCUThe content portfolio includes titles from Universal Television, UCP, Universal International Studios, Universal Television Alternative Stu...
- Viacom18 inks multi-year content deal with NBC UniversalJioCinema, the streaming platform run by India's Reliance Industries Ltd, has signed a partnership with NBC Universal Media in a push to in...
- JioCinema clocks 1300 crore video views in the first five weeks“JioCinema continues to grow from strength to strength every week, and it is based on clear evidence of consumers' outright preference for ...
- Digital streaming of IPL 2023 gets strong response from advertisersJioCinema, the official streaming partner of IPL matches, has roped in 26 big-ticket sponsors for the tournament. This is the highest numbe...
- Rohit Sharma switches to JioCinema from Star Sports as brand ambassadorRohit Sharma has ended his ambassadorship with Star Sports and will promote JioCinema during the 2023 Indian Premier League. Some of the br...
- CSK vs RR match had 2.2 crore concurrent users: Viacom18JioCinema has broken the record for highest concurrent viewership with 2.2 crore viewers in the Chennai Super Kings vs Rajasthan Royals mat...
- JioCinema clocked over 147 crore video views in the opening IPL weekend: Viacom18The company added that the average time spent per viewer per match touched 57 minutes. The time spent per viewer per match on JioCinema inc...
- 'Lion King','Star Wars' come to JioCinemaDisney’s content includes stories and characters from the brands like Disney, Pixar, Marvel, and Lucas Films.
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