India's emerging microdrama market is set for growth. Experts predict business models focusing on viewer engagement and repeat viewing will...

Streaming platforms have reintroduced ads amid their programming, harkening back to a time when commercials reigned supreme. Now, viewers c...

BTS member Kim Taehyung is set to return to acting with the short film That Night, Our Decaf, releasing on April 10, 2026, on Compose Coffe...

A Tik Tok copy of Nicole Kidman’s advertisement for AMC theatres has gone viral and AMC theatres replied that the performance was iconic al...

"Every year, we used to hike the prices by 5–7%, but we couldn’t do that in the last two and a half years. During this time, electricity co...

“Wonder Woman is going to be a big starter for us after ‘Tenet’. The kind of response we are getting on footfalls, advance bookings and fro...

Padamsee was the mastermind behind memorable campaigns like the Liril girl in a waterfall, Hamara Bajaj, and MRF Muscle Man.

According to the report, almost 57 per cent of the total population are cinema-goers who watch movies in theatre at least once in six month...

The DigiPlex mobile theatre vans, run by Picture Times, offer their audiences high-quality movie-viewing experience in the rural areas.

It's not surprising that Assam's half-a-century-old mobile theatre industry (locally called Bhraymaman theatre) has been flourishing.

Quiver Productions that recently staged an adult comedy titled You've Got Hate Mail at Alliance Francaise opened to a great response.

Rohit Ohri talks about creativity in advertising, his passion for plays and an exclusive band group of theatre aficionados in the corporate...

Multiplex operator PVR plans to link its advertising rates to ticket sales to make its cinemas more attractive to advertisers.

Advertising and theatre personality Alyque Padamsee has joined Planman Marcom advisory board as a chief consultant.

Pyramid Saimira, the entertainment company, has acquired 51% in the Mumbai-based Dimples Cine Advertising & Dimples Cine Activations for an...

Pyramid Saimira Theatre has announced the strategic acquisition of Mumbai-based Dimples Cine Advertising and Dimples Cine Activations.

Future Media, the media arm of The Future Group, which currently looks at point-of-purchase advertising in retail, has ventured into theatr...