Veteran actor, adman Alyque Padamsee passes away at 90; PM Modi, President Kovind pay tribute
Padamsee was the mastermind behind memorable campaigns like the Liril girl in a waterfall, Hamara Bajaj, and MRF Muscle Man.
He is survived by three former wives and four children besides other relatives.
Among other achievements, Padamsee is best remembered for his role of Mohammed Ali Jinnah in Richard Attenborough's multi-Oscar award winner classic, 'Gandhi' (1982).
A renowned personality in English theatre productions, he produced notable plays like 'Evita', 'Jesus Christ Superstar' and 'Broken Images'.
He achieved global fame in the brand advertising with memorable campaigns like the Liril girl in a waterfall, Lalitaji in Surf, Hamara Bajaj, MRF Muscle Man and the Kamasutra Couple among others.
Social media was flooded with tributes for the ad guru.
PM Narendra Modi took to Twitter to pay last respects to Padamsee, "Saddened by the demise of Shri Alyque Padamsee. A wonderful communicator, his extensive work in world of advertising will always be remembered. His contribution to theatre was also noteworthy. My thoughts are with his family and friends in this sad hour: PM @narendramodi"
Saddened by the demise of Shri Alyque Padamsee. A wonderful communicator, his extensive work in world of advertisin… https://t.co/kqPwBGaNRy
— PMO India (@PMOIndia) 1542436334000President Ram Nath Kovind also paid tribute on Twitter, "Sorry to hear of the passing of Alyque Padamsee, creative guru, theatre personality and doyen of our ad industry. My condolences to his family, friends and colleagues #PresidentKovind."
Sorry to hear of the passing of Alyque Padamsee, creative guru, theatre personality and doyen of our ad industry. M… https://t.co/ixn72Hy3nI
— President of India (@rashtrapatibhvn) 1542433840000Bollywood and the ad fraternity mourned the legend's demise.
Saddened to hear of the passing of advertising doyen #AlyquePadamsee When he was head of Lintas he’d given me som… https://t.co/LnIvC8L0bR
— atul kasbekar (@atulkasbekar) 1542425595000Saddened to hear of the passing of Ad Guru and Theatre doyen #AlyquePadamsee. He gave me my first break in Theatre,… https://t.co/wgE8e45pbC
— Boman Irani (@bomanirani) 1542432756000RIP Alyque Padamsee �� He was India's pioneer in advertising and one of the most eminent theatre personalities ! May… https://t.co/htLGfeeieZ
— Anees Bazmee (@BazmeeAnees) 1542434759000RIP Alyque Padamsee. Shall always remember you with the fondest of memories, sir. Condolences to the family.
— Farhan Akhtar (@FarOutAkhtar) 1542447076000Very sad to hear about #AlyquePadamsee I had the privilege of choreographing one of his plays. Admired him for his… https://t.co/DDTG1orVMD
— Arshad Warsi (@ArshadWarsi) 1542434499000Sad to hear about the demise of Ad Guru Alyque Padamsee. He will be remembered for some of the most creative and me… https://t.co/WWtz0eaBd3
— Madhur Bhandarkar (@imbhandarkar) 1542439655000The Economic Times Business News App for the Latest News in Business, Sensex, Stock Market Updates & More.
