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IMPULSE BUYING DURING FESTIVE SALES
Life beyond a metro: India's festive shoppers boost Myntra's orders by nearly 2X in key categoriesMyntra's Big Fashion Festival resulted in nearly double the order volumes compared to regular business days. New customer additions from no...- Festive sales: Are discounts making you spend more? How to avoid the trap and shop smarterRetailers use a bagful of psychological triggers and pricing tricks to sell more during sales. Here’s how you can avoid overspending.
- India's festive auto sales show mixed trends; two-wheelers outperform passenger vehicles: JefferiesThe mixed sales trend comes after strong growth in the first half of FY27 (April-September), when passenger vehicle registrations and whole...
- Buy local and indigenous products: PM’s appealDuring his monthly 'Mann ki Baat' address, Prime Minister Narendra Modi urged citizens to buy local products. He emphasized the importance ...
- Dhanteras 2026 date November 6 or 7? When is Dhantrayodashi? Check confirmed date, shopping timings and shubh muhuratDhanteras 2026 date and time: Dhanteras 2026 will be celebrated on Friday, November 6, ahead of Diwali. The Trayodashi tithi begins at 10:3...
- Rs 95,000 profit in 2 days: UP man shares how he earned Rs 1.8 lakh with Rs 35,000 investment by selling toy swords at Dussehra melaUP man dussehra mela business idea: A man from Uttar Pradesh claims he earned a net profit of around Rs 95,000 by selling light-up swords a...
- Apple iPhone sale: Planning to buy new phone? Check Apple’s new checkout policy that puts a limitApple has implemented a buying limit on its official online store for iPhones to manage sales during the festive season. Shoppers can now p...
- OnePlus Diwali Sale 2026: Check discounts on OnePlus 15, Nord CE6 lite and N6x, effective prices of smartphones, tablets and earbuds, bank offers and EMI dealsDuring the vibrant festive season, OnePlus is rolling out enticing discounts on an array of smartphones, tablets, and audio devices. The Di...
- India Inc eyes a festive boom, but the bottom line holds a twistFestive shopping is currently gaining momentum with significant sales in both online and offline markets. Companies are experiencing increa...
- Surging gold prices take sheen off jewellery sales in festive seasonThe subdued trend followed a 15% year-on-year fall in gold sales by volume during Ganesh Chaturthi a month earlier. Jewellers are now count...
- Navratri vehicle sales hit a speed bump, but EVs race ahead 27%: FADAVehicle retail sales in India experienced a year-on-year decline of 6.52% during Navratri. Passenger vehicle and two-wheeler sales contribu...
- Sweet sellers face heat over shelf life rules ahead of DiwaliWatchdog agencies in states such as Uttar Pradesh and Uttarakhand are among those that have made this mandatory. The directive aims to help...
- Navratri shoppers splurge on clothes, appliances as gadgets get pricierSales of apparel, footwear, and cosnumer durables increased over 20% during the recent Navratri-Dussehra festive period. Car retail sales s...
- ‘Fix your poverty mindset’: Financial advisor explains how Gujarat turns Dussehra into a crores of businessFinancial advisor Prem Soni claims Gujarat could generate Rs 500 crore in jalebi-fafda sales on Dussehra, with Ahmedabad contributing Rs 20...
- India’s online retail market to cross $90 billion in 2026, grocery to overtake mobiles: RedseerIndia's online retail landscape is on a fast track, expected to hit USD 90 billion by 2026. The surge in demand is primarily for grocery, b...
- PepsiCo India expects festive snack sales to match last year as new launches roll outPepsiCo India anticipates steady growth in festive snack sales driven by innovative product launches and a focus on e-commerce. The company...
- Ecommerce festive sales fizzle out on price pangsExecutives attributed the slowdown to sluggish demand for premium electronics, including smartphones, home appliances and laptops, as price...
- India braces for first Diwali after Gulf war with tighter budgetsAs households prepare for Diwali, rising food prices and travel expenses are impacting festive budgets significantly. Increased costs for e...
- Festive demand drives India's diesel sales in October, data showsIndian diesel consumption has risen significantly, driven by increased demand from the agriculture and transportation sectors. State-run fu...
- Festive cheer is high, but shoppers are counting every rupeeConsumers are maintaining festive spending but are focusing on value and utility as shopping habits evolve. Clothing remains the top catego...
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