Apple iPhone sale: Planning to buy new phone? Check Apple’s new checkout policy that puts a limit

Apple has introduced a purchase limit on its official online store, allowing customers to buy a maximum of two iPhones per customer. The restriction is particularly important for those planning to purchase multiple devices for family members or as gifts during the festive season.

The limit applies to the iPhone 18 Pro, iPhone 18 Pro Max and iPhone Duo, as well as the company's active iPhone lineup listed on its online store, according to a Times of India report.

Can You Buy Two Different iPhone Models In One Order?

Customers can purchase two units of the same iPhone model or choose two different models in a single order. Once a customer attempts to add a third iPhone to the cart, the system blocks the purchase and prevents checkout from proceeding.


When someone tries to purchase more than two products at a time the apple website will automatically show “A maximum of 2 iPhone can be purchased per customer. Please adjust the total quantity of iPhone in your order before checking out.”

Apple’s iPhone Purchase Limit Applies Across Models

Apple’s purchase cap restricts the total number of iPhones a customer can add to their online shopping cart, rather than limiting purchases of individual models or variants.

Customers can buy two units of the same iPhone model or choose two different models in a single transaction.

Third iPhone Triggers Checkout Warning

If a customer attempts to add a third iPhone to the cart, Apple’s checkout system blocks the order and displays a warning. The restriction applies even if the additional handset differs in model, storage capacity or colour from the first two devices.

Apple Has Used iPhone Purchase Limits Before

Apple has imposed purchase restrictions in the past. When the first iPhone was launched in 2007, the company limited customers to two units per person to discourage reselling.

The policy aims to curb bulk buying and ensure that limited stocks, particularly during product launches, are available to a wider pool of customers.

iPhone Duo Sale Starts

The iPhone Duo is priced at Rs 2,99,900 for the 256GB model. The 512GB variant is available for Rs 3,24,900, while the 1TB and 2TB versions cost Rs 3,74,900 and Rs 4,49,900, respectively. Pre-orders for the device opened in India on October 16, with official sales started today on October 23.