Buy local and indigenous products: PM’s appeal

New Delhi: With the festive season in full swing, Prime Minister Narendra Modi reiterated his appeal to Indians to go "vocal for local" and buy indigenous products to help the economy and the MSME sector. In his monthly 'Mann ki Baat' address on Sunday, he also paid tributes to Rishi Valmiki, whose Jayanti falls on Monday, and mentioned Ayodhya's Ram temple.

In his 139th address, the PM said that the programme that began on Dussehra 12 years ago is an auspicious thing for him. "Our country has a long-standing tradition of teerth yatra. 'Mann Ki Baat' is, for me, nothing less than a pilgrimage - a journey to closely understand the efforts of our people and to salute their contributions," he said.

The prime minister once again stressed the need to buy Made in India products to help Indian artisans and manufacturers.


"During the festive season, we often buy many things for our families and loved ones. This time too, prioritise products made by local artisans when you shop; your purchases will boost their morale. This sense of affection will further strengthen the 'Vocal for Local' movement. As this movement gains momentum, the dream of 'Aatmanirbhar Bharat' will be realised all the faster. For that, I personally urge you to prioritise and highlight products crafted by local artisans," he said.

The PM also emphasised cleanliness during festivals, not just on Diwali but also Chhath, during which prayers are performed near water bodies.