Rs 95,000 profit in 2 days: UP man shares how he turned Rs 35,000 into Rs 1.8 lakh by selling toy swords at Dussehra mela

A small investment, a festive crowd and a product that children couldn't resist. A man from Uttar Pradesh has shared how selling light-up swords at a Dussehra fair helped him make a reported net profit of around Rs 95,000, turning an investment of Rs 35,000 into sales worth Rs 1.8 lakh. In a social media post, a man from Uttar Pradesh described how he decided to try his luck at the Ravan Dahan fair by purchasing toys and colourful, illuminated swords in bulk. What followed, according to his account, was a surprisingly successful festive business experiment.

How a Rs 35,000 investment turned into Rs 1.8 lakh in sales

Akhilesh said he put his savings of Rs 35,000 into buying toys and light-up swords just two days before Dussehra. He wanted to sell them at the local fair, where families traditionally gather to watch the burning of Ravan. The business idea was straightforward. Children often want something to carry or play with during festive celebrations, and illuminated swords can become a popular attraction at such gatherings.


According to Akhilesh, he purchased the swords for around Rs 80 apiece. At the fair, he decided to charge Rs 200 for each one, more than twice his buying price. He was initially unsure whether customers would be willing to pay that amount. The response, however, exceeded his expectations.

Ravan Dahan evening brings a rush of customers

The biggest rush came on the evening of Ravan Dahan, when crowds gathered at the fair. Akhilesh said children were eager to get their hands on the glowing swords, making it difficult for him to manage the sales at his stall. He claimed that sales on the first day alone reached Rs 45,000. The strong response encouraged him as the festive business picked up pace.

By the time he wrapped up his stall, his total sales had reached approximately Rs 1.8 lakh, according to his post. He said the amount covered the sales made over the period he operated at the fair. After accounting for the cost of the merchandise and the fair permit fee, Akhilesh estimated his net profit at around Rs 95,000. The figure, he suggested, came as a pleasant surprise, given the relatively small amount he had invested at the outset.

'People want to see their kids happy'

Akhilesh also recounted a conversation with a friend who visited his shop after the fair. The friend was curious about how he had managed to sell his entire stock so quickly. His explanation centred on understanding what customers want during a festival.


He said people buying things for their children at such occasions may be more willing to spend on items that make the celebrations memorable. The appeal of the light-up swords, he suggested, lay in their ability to add to the excitement of watching Ravan Dahan.

A festive business opportunity, but not a guaranteed formula

Seasonal fairs can offer small traders an opportunity to earn money over a short period. Toys, decorative items, food and other festival-related products often attract customers when large crowds gather in one place. But strong demand alone does not guarantee high profits. Traders must also account for unsold stock, stall charges, transportation and other expenses. The amount invested and the price at which goods are sold can make a significant difference to the final earnings.

Akhilesh's account offers one example of how a small trader says he benefited from festive demand. His reported earnings have not been independently verified, and the outcome should not be taken as a guarantee that a similar investment will produce comparable returns elsewhere.

Still, the story highlights a simple business principle: understanding what people are looking to buy, and when they are most likely to buy it, can matter as much as the amount of money invested.

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