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GRASSROOTS SPORTS ECOSYSTEM
Anand Mahindra’s Monday motivation is India’s growing competitiveness in sports beyond cricketIndia's sporting narrative is expanding beyond cricket, with athletes achieving historic milestones in diverse disciplines. A recent gold m...- Zee Entertainment earmarks 15% of football subscription revenues for talent developmentZEE Entertainment Enterprises will invest 15% of Zee5's football subscription revenue into developing football talent across India. This in...
- From roaring crowds to FIFA World Cup absence: What’s holding India back from football’s biggest stage?India's FIFA World Cup aspirations remain distant. Despite widespread passion, the nation struggles to produce elite footballers. Experts p...
- MLB taps Reliance’s RISE to pitch Baseball in India, Mumbai event planned in OctoberMajor League Baseball is partnering with RISE Worldwide to expand baseball's reach in India, targeting the nation's young sports enthusiast...
- A nation of sporting moments, not yet a sporting cultureIndia celebrates sports in flashes, with non-cricket athletes often struggling for recognition and financial security. Despite government s...
- Soccer: PIF named 2026 World Cup official tournament supporter as Saudi steps up football ambitionsSaudi Arabia's Public Investment Fund is now an official supporter for the 2026 World Cup in North America and Asia. This move strengthens ...
- Delhi Capitals Academy enters United States with new centre in SeattleDelhi Capitals Cricket Academy is expanding its global reach. A new centre has opened in Seattle, USA. This academy will follow Delhi Capit...
- NBA appoints Sunny Malik as India Country Head to drive market growthThe NBA has appointed Sunny Malik as its Country Head for India. Malik will now lead the league's strategy and operations in the country. T...
- What India can learn from Japan’s community sports modelJapan’s strong performance at the 2024 Paris Olympics highlights the importance of a community-based sports ecosystem that India can learn ...
- Sourav Ganguly partners with AI start-up Kabuni to bring pro coaching to every playerKabuni, a UK company, has launched in India. It uses AI to offer professional cricket coaching to every player. Sourav Ganguly, the brand a...
- Real sports gaming platform Game Theory bags funding from Pullela Gopichand, two other sports biggiesBadminton great Pullela Gopichand, squash champion Saurav Ghosal, and table tennis No. 1 Sharath Kamal gave an undisclosed amount of fundin...
- Khelo India athletes to be eligible for government jobs from nowAnurag Thakur posted on X: "I'm pleased to announce that the Department of Personnel & Training, in consultation with the Department of Spo...
- Initiative aimed at strengthening India's road to Olympics launchedThe Society for Transformation, Inclusion, and Recognition through Sports (STAIRS) has launched its latest initiative, 'One India One Goal'...
- Host of MoUs signed at UP Global Investor Summit to strengthen grassroots sports ecosystemThe proposals were entered into at a sports-focussed session titled “Harnessing opportunities in the sports sector in Uttar Pradesh” at the...
- Games24x7 picks up strategic stake in grassroots cricket network CricHeroesLaunched in 2016 as a scorekeeping app for grassroots cricketers to keep their scores, CricHeroes claims to be the de facto standard with o...
- Games24x7 makes strategic investment in CricHeroesLaunched in 2016 as a scorekeeping app for grassroots cricketers, CricHeroes now has more than 9 million registered users and scores of mor...
- MyyTake partners Rhiti Sports to expand sports ecosystemThe joint venture will use various online and offline tools to create content and build communities.
- Kiren Rijiju takes note of IOA-ministry clash, says autonomy of NSFs must be maintained at any costSports Minister Kiren Rijiju on Saturday said the government is in no mood to interfere in the functioning of National Sports Federations, ...
- Sports leagues not the formula to make India win at world stage, says Group M's Vinit KarnikAccording to the business head of ESP Properties at Group M, if you identify the purpose of a sport, the medals will follow.
- Rohan Bopanna signs partnership with balanced energy drink EnerzalSports marketing agency Meraki Sport and Entertainment manages Bopanna’s commercial endorsements and is also Enerzal’s sports marketing age...
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