MyyTake partners Rhiti Sports to expand sports ecosystem

MyyTake Group has entered into a joint venture with Rhiti Sports to invest in the grassroots sports ecosystem of India. The JV will use various online and offline tools to create content and build communities, according to a release.

Arun Pandey, chairman and managing director, Rhiti Sports said “Our experience in identifying and managing sporting talent will help us raise the bar of Indian Sports.” Delhi headquartered Rhiti Group represents a host of professional athletes, including MS Dhoni, Bhuvneshwar Kumar and Kedar Jadhav.

Saurav Banerjee, founder and managing director, MyyTake Group said, “Our focus will be to keep pushing the envelope on popularizing sports in India, at every level. Talent discovery will happen by providing on-ground and online resources around, and in support of the sporting biosphere.”


MyyTake was founded by Saurav Banerjee in April 2020. MyyTake Group’s board & advisory members include Keyur Patel, founder Fuse Global; Bhaskar Pramanik, former chairman Microsoft India; Mukesh Butani, founder BMR Legal; Gaurang Gandhi, founder & MD PINC; Chris Lencheski, CEO at Winning Streak Sports and adjunct professor, Columbia University; Sanjeev Anand, country head, commercial & rural banking, IndusInd Bank, and Niladri Mazumder, president & COO at Seiko Watch India.