Sourav Ganguly partners with AI start-up Kabuni to bring pro coaching to every player

Kabuni, the UK-based AI and sports tech company, has launched in India with a mission to make professional-level cricket coaching accessible to every child and player.

Kabuni uses AI and large language models trained on decades of cricket data, player movement and coaching expertise to deliver personalised, data-driven feedback through a phone or Kabuni device. It breaks down every movement—from a cover drive to a bowling action—into measurable insights delivered via video, images, text and voice.

Sourav Ganguly, “Dada”, legendary India captain and Kabuni’s Global Brand Ambassador, says: “Quality coaching allows children to learn better, faster and live healthier lives. This level of coaching was only available for professionals, but now it is for everyone.”


Co-founder and CFO Patrick Badenoch says: “Whether on the streets, schoolyards, nets or cricket pitches, Kabuni allows every player to record their game, receive personalised feedback and enjoy the thrill of progress.”

Developed with Cambridge Design Partnership, Kabuni ensures accuracy, safety and accessibility from grassroots to elite levels.

Starting with cricket, Kabuni will expand to tennis, golf, badminton, table tennis and more, building a multi-sport ecosystem for performance, wellness and everyday fitness.

Ganguly adds: “Cricket is not a sport in India, it is a religion. Kabuni is the world’s first digital ecosystem that captures real-world play through sport. It will bring play into learning and help every player discover the athlete within.”

Founder and CEO Nimesh Patel says: “India faces an amazing sporting future with the goals of the Fit India movement, the potential of the Commonwealth Games in 2030 and the Olympics in 2036. Kabuni pledges to inspire one billion Indians to move more, play together and live healthier lives over the next decade.”

Kabuni will also commit 1% of its India revenue to grassroots sport.