After handing Spain the World Cup trophy, Donald Trump said the tournament showcased the US on the global stage, as the White House touted ...

The 2026 FIFA World Cup, the largest in history with 48 teams, 104 matches and three host countries, concluded with Spain facing defending ...

Popular streamer IShowSpeed faced racist remarks during a FIFA World Cup match. An individual allegedly shouted a racist comment while he w...

Brazil vs Norway FIFA World Cup 2026 live streaming; Brazil faces a stern test against Norway in the FIFA World Cup 2026 quarter-finals, de...

National Pancake Day arrives on Friday, September 26, 2025, with Cracker Barrel offering all-you-can-eat pancakes for $5 and deals for foot...

FanCode, owned by Dream Sports, is planning to shut down its online sports merchandise marketplace, FanCode Shop, by the end of the year du...

Kelce, a prominent NFL star, has submitted five trademark requests that include various merchandise. These trademarks, including his own na...

Sunil Chhetri, the captain of the Indian football team, has partnered with the new audio company ACwO. AcwO and Chhetri have partnered to l...

Nita wore a jersey emblazoned with her name, before donning a hoodie. Ranbir came wearing a suit sans a tie.

Sony Pictures Networks (SPN) India, the official broadcaster of the tournament, has already sold around 75 per cent of its ad inventory.

Cashing in on the growing interest in football, IndusInd Bank has launched a new credit card catering exclusively to fans, especially those...

Even before the soccer World Cup kicks off at the Arena de Sao Paolo, sportswear brands such as Adidas and online retailers like Amazon, Fl...

Coca-Cola, for instance, ran a global consumer promotion for the world's largest sporting spectacle across 207 countries, and the response ...

Marketers like sportswear giants Adidas and Nike, are scrambling to make the most of this year's biggest sporting event.

Super Bowl XLVIII kicks off at the MetLife Stadium in New Jersey, USA, between the Denver Broncos and the Seattle Seahawks on Sunday.

Indian fans of Christiano Ronaldo can get their hands on the sexy Portuguese football star's own line of undergarments soon.

Future Group-owned Indus League Clothing has just tied up with Manchester United Merchandising (MUML) to set up two exclusive ManU branded ...