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DRINK CONCENTRATE MAKER
Coke, Pepsi offer ‘concentrate credit’ to bottling partnersThis is the first time that the two soft drinks companies are supplying these ingredients on credit, the executives said. The move comes af...15 Jun, 2021, 08.19 AM IST- Covid resurgence derailed investment, expansion plans: Rasna"We have some media campaigns lined up... We were also looking at IPL. But we got out of the IPL deal due to the pandemic. Social media cam...09 May, 2021, 01.06 PM IST
- Pepsi goes low on sugar and high on fizz“Pepsi has traditionally been a sweeter drink, compared with rivals Coke and Thums Up. This is a move aimed at closing in on the category l...30 Mar, 2021, 11.56 PM IST
- Coca-Cola to write off unsold Indian stockSoft-drink makers are facing their toughest quarter ever, which industry officials said was worse than the pesticide controversy in 2003.22 Apr, 2020, 07.37 AM IST
- Rasna enters ready-to-drink beverage segmentThe company also plans to come up with its own manufacturing plant to come out with ready to drink beverages.30 Apr, 2013, 03.55 PM IST
- Pepsi to launch Tropicana in powder formatFor PepsiCo, this isn't its first foray in the powder category. It had extended its sports drink Gatorade to powder format in early 2010 by...19 Dec, 2012, 02.48 AM IST
- Rasna to enter ready-to-drink segment, to launch energy drinksFruit drink concentrate maker Rasna is mulling to enter the ready-to-drink segment with plans to launch energy drinks and premium juice thr...26 Mar, 2012, 09.08 PM IST
- Rasna to float new subsidiary-Rasna Beverages to enter ready-to-drink beverage market“We plan to form different brand licensing and collaboration arrangements for different product categories like energy drinks and water,” R...21 Mar, 2012, 12.54 AM IST
- Rasna to aggressively mine hinterland, sees 40% volume uptickRasna's plan to dig deeper into hinterland follows the other FMCG marketers, who have made it big from going to the bottom of the pyramid i...11 Mar, 2012, 10.49 AM IST
- Rasna ropes in Genelia D'souza as brand ambassadorFruit drink concentrate maker Rasna today said it has roped in Bollywood actress Genelia D'souza as brand ambassador.01 Mar, 2012, 09.13 PM IST
- Coca-Cola to take on Rasna at 5 price pointCoca-Cola India is re-entering the Rs 300 crore branded powdered ready-to drink market after it pulled the plug on its Sunfill brand six ye...19 Apr, 2011, 06.57 AM IST
- Rasna to launch two new products for summerFruit drink concentrate maker Rasna today said it will launch two new products for the summer season by this month-end.12 Mar, 2011, 03.04 PM IST
- German soft drink company Aqua Montana readies India forayAqua Montana is entering the diet carbonated drinks market, that is dominated by cola giants Coca-Cola and PepsiCo, under its brand Slim.12 Apr, 2010, 03.03 PM IST
- Coke to revive sales with 120-jet touchscreen fountainCoca-Cola Co is using micro-dosing technology from drugmakers, a smart phone operating system from Microsoft Corp and style tips from Itali...07 Apr, 2009, 12.00 AM IST
- Rasna eyes US market with new instant tea productConcentrated drinks maker Rasna, which has entered into instant tea segment, plans to launch its 'Bollywood Chai' in global markets, includ...09 Sep, 2008, 03.56 PM IST
- Rasna seeks JVs for entering new foreign marketsFruit drinks concentrate maker Rasna is seeking joint ventures in former Soviet countries (CIS) and African nations for increasing its glob...17 Jul, 2008, 04.26 PM IST
- Rasna to set up new facilities abroadSoft-drink maker Rasna plans to scale up its manufacturing capacities in the overseas locations as it seeks to better the 15 per cent growt...20 Mar, 2008, 09.07 PM IST
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