Rasna ropes in Genelia D'souza as brand ambassador

Fruit drink concentrate maker Rasna today said it has roped in Bollywood actress Genelia D'souza as brand ambassador.

The actress will be featured in all communication and promotional campaigns of the brand, Rasna said in a statement.

Commenting on the development Rasna's Chairman and Managing Director Piruz Khambatta said: "Genelia's charisma resonates perfectly with our brand's full of life attribute. Youth relate with her girl next door image which will help us to reach the young generation in a fun and effectual way."

In the past, the company has been associated with celebrities like Karisma Kapoor, Hrithik Roshan, Anupam Kher, Paresh Rawal and Kapil Dev.

Rasna, which is the one of the leading producer of concentrates and instant powder, has a distribution network comprising 35 depots, 2,500 stockists, 18 lakh retail outlets and 700 sales people across the country.