Rasna acquires Jumpin from Hershey's to expand into ready-to-drink categoryRasna has acquired the Jumpin brand from Hershey's India to expand its presence in the ready-to-drink beverage market. While the deal amoun...
Rasna feels the heat of early summer as rising demand meets supply chain strainWith soaring temperatures boosting demand for instant beverages in India, Rasna International is seeing increased sales but struggling with...
Insolvency proceedings: Gujarat High Court stays NCLT order against RasnaNCLT had passed the order on the petition filed by one of its operational creditors Bharat Road Carriers, claiming a default of Rs 71.27 la...
Rasna founder Areez Pirojshaw Khambatta passes awayThe Rasna Group on Monday said its founder and Chairman Areez Pirojshaw Khambatta has passed away. Khambatta, 85, who was also the Chairman...
Rasna eyes kids snack segment, to expand product portfolioRasna is a market leader with 85 per cent share in the Rs 1,000 crore-powdered drink space that is growing at 15-20 per cent annually.
Fanta, Mirinda losing popularity, Rasna and Tang preferred moreWhy? Because of its perception as a kids’ drink and popularity of non-fizzy orange drinks such as Rasna and Tang.
Rasna to foray into food product under child & health categoryFruit drink concentrate maker Rasna is working on launching its first exclusive food product for kids by July this year, a top official sai...
Rasna enters ready-to-drink beverage segmentThe company also plans to come up with its own manufacturing plant to come out with ready to drink beverages.
Rasna to enter ready-to-drink segment, to launch energy drinksFruit drink concentrate maker Rasna is mulling to enter the ready-to-drink segment with plans to launch energy drinks and premium juice thr...
- Rasna to float new subsidiary-Rasna Beverages to enter ready-to-drink beverage market
“We plan to form different brand licensing and collaboration arrangements for different product categories like energy drinks and water,” R...
- Rasna to aggressively mine hinterland, sees 40% volume uptick
Rasna's plan to dig deeper into hinterland follows the other FMCG marketers, who have made it big from going to the bottom of the pyramid i...
- Rasna ropes in Genelia D'souza as brand ambassador
Fruit drink concentrate maker Rasna today said it has roped in Bollywood actress Genelia D'souza as brand ambassador.
- Rasna plans foray into premium beverage segment
India's largest instant drink maker Rasna will introduce a second brand for the first time to enter the premium beverage segment.
- Rasna to launch two new products for summer
Fruit drink concentrate maker Rasna today said it will launch two new products for the summer season by this month-end.
- Rasna evaluating JV in Saudi Arabia
Soft-drink maker Rasna on Wednesday said it is evaluating a joint venture in Saudi Arabia and planning to enter the health beverage market ...
- Rasna plans to enter Egypt
Looking to extend its operations into the African continent, leading soft drink manufacturer Rasna Pvt Ltd plans to float a joint venture c...
- Rasna in outsourcing talks with Carrefour
According to sources close to the company, the Rasna management has held talks and made a presentation to a delegation of visiting Carrefou...