Rasna evaluating JV in Saudi Arabia
Soft-drink maker Rasna on Wednesday said it is evaluating a joint venture in Saudi Arabia and planning to enter the health beverage market in India.
By PTI |
KOLKATA: Soft-drink maker Rasna on Wednesday said it is evaluating a joint venture in Saudi Arabia and planning to enter the health beverage market in India.
The company, which is a strong player in the Gulf countries, has identified a local partner in Saudi Arabia for the joint venture, Rasna Pvt Ltd CEO S Guha told reporters here.
He said that in Bangladesh the company has an agreement with a local player, which is currently producing and distributing its products with technology supplied by Rasna.
He said health beverage is another area the company was looking at. At present, research is underway and the company is evaluating it.
The company, he said, has introduced a snack food in the test market and it would take about a year to launch it formally. He said Rasna currently holds about 97 per cent share in the soft-drink market in the country.
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