Rasna to set up new facilities abroad
Soft-drink maker Rasna plans to scale up its manufacturing capacities in the overseas locations as it seeks to better the 15 per cent growth in business achieved last year.
By PTI |
MUMABI: Soft-drink maker Rasna plans to scale up its manufacturing capacities in the overseas locations as it seeks to better the 15 per cent growth in business achieved last year.
Rasna's two new manufacturing facilities will get operational in Saudi Arabia and Egypt by October this year, Rasna's Chairman and Managing Director Piruz Khambatta told reporters on Thursday.
"We would be focusing more on enhancing the manufacturing facilities abroad this year. Besides the existing manufacturing centres in Bangladesh and Dubai, two new facilities in Saudi Arabia and Egypt are set to be operational by October," he said.
The company, which enjoys about 93 per cent market share in the soft-drink concentrate market in the country, is also expecting a 7-8 per cent increase in its marketing spends this year.
The marketing spends of the company stood at about Rs 16 crore in last year, he said.
At present, the company has manufacturing facilities in seven locations in the country and has access to 18 lakh outlets, he said.
Rasna on Thursday launched a new healthy drink,Fruitplus, which, the company said, is a zero fat fruit drink fortified with value-added ingredients.
Rasna's two new manufacturing facilities will get operational in Saudi Arabia and Egypt by October this year, Rasna's Chairman and Managing Director Piruz Khambatta told reporters on Thursday.
"We would be focusing more on enhancing the manufacturing facilities abroad this year. Besides the existing manufacturing centres in Bangladesh and Dubai, two new facilities in Saudi Arabia and Egypt are set to be operational by October," he said.
The company, which enjoys about 93 per cent market share in the soft-drink concentrate market in the country, is also expecting a 7-8 per cent increase in its marketing spends this year.
The marketing spends of the company stood at about Rs 16 crore in last year, he said.
At present, the company has manufacturing facilities in seven locations in the country and has access to 18 lakh outlets, he said.
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Rasna on Thursday launched a new healthy drink,Fruitplus, which, the company said, is a zero fat fruit drink fortified with value-added ingredients.
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