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DIGITAL ADVERTISING SOLUTIONS
AI edge will depend on building hard-to-copy systems, says McKinseyCompanies can no longer gain a competitive edge with standard AI models, as nearly 90% of organisations now use large language models said ...25 May, 2026, 11.38 AM IST- IT’s Rs 18 lakh crore m-cap rout; Info Edge, Ixigo post Q4 profitsA multi-month bear market has hit the valuations of India’s top 10 digital and technology services exporters. This and more in today’s ETte...22 May, 2026, 07.58 PM IST
- Cable, DTH vs streaming: Battle lines drawn at Trai over FAST TV rulesIndia's old television distributors and new digital companies are in a regulatory fight. The debate is about whether internet-delivered TV ...18 May, 2026, 05.00 PM IST
- Simca Advertising shares list at 15% discount to IPO price on NSE SME platformSimca Advertising shares debuted on the NSE SME platform at a discount. The stock opened lower than the IPO price, surprising market watche...15 May, 2026, 10.41 AM IST
- India is facing a data obesity epidemic—as storage in phones fails to keep up with people’s voracious appetite for visualsIndia’s growing use of smartphones, AI tools and social media is driving a surge in demand for digital storage, with experts warning of a “...10 May, 2026, 08.15 AM IST
- Quote of the day by Socrates: “He who is not contented with what he has, would not be contented with what he.....” — How the ancient Greek philosopher who inspired Western philosophy still explains why endless desire, not lack of success, leaves millions emotionally unfulfilled in modern life todayQuote of the day by Socrates meaning: Why endless desire keeps successful people emotionally unfulfilled even after achieving more. Socrate...08 May, 2026, 06.29 PM IST
- Sports-tech startup SportVot raises Rs 32.7 crore led by IAN Alpha FundSports-tech firm SportVot has secured Rs 32.7 crore in a new funding round. The investment will fuel international expansion and enhance AI...29 Apr, 2026, 06.00 AM IST
- ReBid launches agentic AI-powered tool to benchmark creative performanceReBid introduces a new AI tool to help brands understand competitor advertising. This technology analyzes ads across platforms like Meta an...28 Apr, 2026, 07.47 PM IST
- Frodoh partners Chaupal to launch 'first-screen' monetisation framework for OTT platformsAdTech firm Frodoh and regional OTT platform Chaupal have launched an innovative 'first-screen monetisation' framework for connected TVs. T...21 Apr, 2026, 12.05 PM IST
- EU to soon roll out age-check app for social media where India could be looking to followEuropean Union is launching an age-verification app to shield children online. India's Karnataka state has banned social media for under-16...15 Apr, 2026, 04.13 PM IST
- Canva buys Simtheory, Ortto to boost AI, martech muscleCanva has acquired Simtheory and Ortto to strengthen its AI and marketing capabilities. Both companies were founded by Chris and Mike Shark...09 Apr, 2026, 04.46 PM IST
- Snap & Kantar study shows why AR is cutting through Gen Z’s ad fatigue in IndiaGen Z is increasingly tuning out traditional digital ads, with augmented reality emerging as a powerful alternative. A new study reveals AR...06 Apr, 2026, 07.53 PM IST
- Growth slows for telcos as subscribers plateau, prices stay lowIndian telecom firms face revenue challenges as subscriber growth slows and data prices remain low. Analysts suggest a significant opportun...03 Apr, 2026, 08.19 PM IST
- ICC Men's T20 World Cup 2026: JioStar flags low TV-digital ad overlap, strong incremental reach in BARC–Nielsen dataJioStar revealed new findings from the ICC Men's T20 World Cup 2026. Integrated television and digital campaigns reached new audiences with...24 Mar, 2026, 10.41 AM IST
- CereOne Media, Yahoo DSP partner to elevate programmatic advertising in IndiaCereOne Media has teamed up with Yahoo Demand-Side Platform to boost programmatic advertising in India. This partnership aims to help brand...04 Mar, 2025, 09.43 PM IST
- Invidi partners Hathway, DEN to introduce targeted advertising on digital cableInvidi Technologies partners with Hathway Digital and DEN Networks in India to introduce advanced targeted advertisement solutions for digi...26 Aug, 2024, 11.56 PM IST
- Google launches SME partner scheme for digital advertising solutions in IndiaGoogle today launched a SME partner programme and said it plans to have 30 channel partners for selling digital advertising solutions to SM...05 Sep, 2012, 09.30 PM IST
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