Google launches SME partner scheme for digital advertising solutions in India

NEW DELHI: Google India has announced the launch of a Premier SME Partner program in India, taking aim at the strong demand for digital advertising from small and medium sized businesses in India.

Through this program, Google India aims to maximise its reach to small and medium sized businesses spread across the country and help them by providing specialised services to grow their businesses through digital advertising, according to a company statement.

Google's Premier SME Partners will be trained to offer the highest level of expertise and proficiency in developing, launching and managing digital campaigns for small and medium sized businesses, said the statement.

These partners will offer end-to-end marketing solutions like search engine marketing, localised marketing solutions across Google properties and mobile advertising platform.

Google will invest in helping partners with dedicated marketing and sales support that includes direct access to Google, co branded market collateral, market research, training, offers (incentivised sales model), technical and operational support, assigned account manager and joint sales pitches.

Rajan Anandan Managing Director & VP Sales, Google India, said, "India is a hotbed of small medium sized businesses and digital advertising lends itself well to help these businesses grow and compete at equal footing with large established players online. Our SME business has seen phenomenal growth in India, making us the fastest growing SME market for Google globally.

With the launch of this program, we want to expand our reach by recruiting 30 new partners across India by end of next year, so that more and more SME can benefit from a direct engagement with a Google-trained professional."

"India is a strategic market for Google, and we will continue to invest in other capacity building initiative through our existing Google Engage platform, which is focused on training and supporting businesses that specialize in helping other SME succeed online." he added.