Zee Entertainment appoints Shipra Wahi as chief sales officer for Zee5

Zee Entertainment Enterprises has appointed Shipra Wahi as Chief Sales Officer of its streaming business, Zee5.

In this role, Shipra will be responsible for driving the strategic revenue approach for Zee 5 across sales, strategy and operations with a strong focus on enhancing monetisation opportunities to build a future-ready digital sales ecosystem.

Shipra will be based out of the company’s office in Noida and will report to Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue.


Speaking on the appointment, Mehrotra said, "The digital ecosystem is undergoing rapid transformation, with advertisers increasingly seeking integrated, data-driven solutions. As we continue to scale the digital business, further sharpening the monetisation strategy for Zee5 remains a key priority in order to drive meaningful growth."

Wahi added, “Zee5 has established a strong growth foundation, and I am excited to be a part of its journey to deliver meaningful value in an evolving landscape. My team and I look forward to leveraging the platform’s strong market presence to build impactful advertising ecosystems, and drive deeper engagement with partners. By combining newer monetisation models with innovation in advertising solutions, we aim to create sustainable growth engines for the digital business in the long-term.”

Shipra comes with over 20 years of experience across Financial Services, E-commerce, Consumer Technology and Consulting.