The growing influence of AI and LLMs on purchase decisions is significant across various consumer touchpoints. Brands are now required to o...

Elon Musk has contributed more than $445 million to the US election cycle, backing Republicans ahead of the November midterms. His America ...

The ministry of information and broadcasting (MIB) is yet to decide on fresh registration applications from BARC and TAM India, a joint ven...

India's advertising sector is experiencing a transformative phase driven by innovations in artificial intelligence and the rise of the crea...

Eternal’s Q2 profit has surged, with Blinkit contributing significantly to the growth. This and more in today’s ETtech Top 5.

Multiple packaged goods companies are increasing their advertising expenditures to maintain consumer demand amid rising inflation. Nestle I...

Wolchansky first created social media content for her mother, who used to work as a real-estate agent. Other agents as well showed interest...

Established non-fiction shows such as Bigg Boss and Kaun Banega Crorepati have continued to attract advertisers despite the blackout. Bigg ...

Union Home Secretary Govind Mohan on Saturday said India’s internal security challenges have changed, with Naxalism largely ended, insurgen...

JetSynthesys has introduced JetKreate, an AI-powered platform integrating scripting, visuals, audio, and video production. This platform wa...

Discover-Tech, an Israeli digital advertising agency, faces serious allegations of orchestrating user surveillance via harmful ads. Researc...

The festive season is a major business driver for automobiles, electronics and gadgets, beauty and personal care, and home decor. India's a...

As personal AI agents transform the consumer internet, Indian VCs are shifting the focus from attention-grabbing apps to intent-driven assi...

Ilhan Omar’s home was searched by federal agents as part of a criminal investigation, renewing attention on her husband, Tim Mynett. Mynett...

In a significant move, Sebi has implemented a Common Advertisement Code aimed at managing how market intermediaries use celebrity endorseme...

Joosep Seitam began earning money as a teenager by doing lawn and garden work in Estonia. He later moved into online sales and digital mark...

Sebi has mandated a new colour-coded Credit Risk-o-Meter for all debt securities. This tool aims to provide transparent risk assessment to ...