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DIGITAL ADVERTISING AGENCY
Bombay High Court rejects Meta’s jurisdiction challenge in Blink Digital dispute; Interim relief hearing on November 2The Bombay High Court dismissed Meta's application that challenged its jurisdiction over the dispute with Blink Digital. Blink Digital is s...- BARC blackout opens a new channel for TV viewership dataThe suspension of Broadcast Audience Research Council ratings has prompted new interest in RPD-based data collection for TV viewership. GTP...
- GTPL Hathway begins publishing TV viewership data from 10,000+ set-top boxesGTPL Hathway has introduced audience viewership data for TV channels through its set-top boxes across various markets. This is an industry ...
- ‘Brands need to be loved by humans and read by agents’: BCG’s Lauren Wiener on AI’s impact on marketingThe growing influence of AI and LLMs on purchase decisions is significant across various consumer touchpoints. Brands are now required to o...
- Elon Musk’s $445 million bet on Republicans as US midterms test Trump's gripElon Musk has contributed more than $445 million to the US election cycle, backing Republicans ahead of the November midterms. His America ...
- BARC registration delay deepens TV ratings market rift in IndiaThe ministry of information and broadcasting (MIB) is yet to decide on fresh registration applications from BARC and TAM India, a joint ven...
- We have to change the conversation from media costs to business value: Publicis Media's Lalatendu DasIndia's advertising sector is experiencing a transformative phase driven by innovations in artificial intelligence and the rise of the crea...
- Eternal’s Q2 profit rises; SBI flags customer data leakEternal’s Q2 profit has surged, with Blinkit contributing significantly to the growth. This and more in today’s ETtech Top 5.
- FMCG brands turn up the volume on ads as costs and scrutiny riseMultiple packaged goods companies are increasing their advertising expenditures to maintain consumer demand amid rising inflation. Nestle I...
- In 2020, Molly Wolchansky started The Agent Nest with $500; by 2024, the real-estate marketing platform was generating an estimated $120,000 a yearWolchansky first created social media content for her mother, who used to work as a real-estate agent. Other agents as well showed interest...
- Reality shows, cricket turn advertisers' safe betsEstablished non-fiction shows such as Bigg Boss and Kaun Banega Crorepati have continued to attract advertisers despite the blackout. Bigg ...
- India's internal security landscape has changed irrevocably: Union Home SecretaryUnion Home Secretary Govind Mohan on Saturday said India’s internal security challenges have changed, with Naxalism largely ended, insurgen...
- JetSynthesys launches AI-powered creative platform JetKreateJetSynthesys has introduced JetKreate, an AI-powered platform integrating scripting, visuals, audio, and video production. This platform wa...
- Israeli firm used online ads to run vast spy operation, researchers sayDiscover-Tech, an Israeli digital advertising agency, faces serious allegations of orchestrating user surveillance via harmful ads. Researc...
- 'Advertising spends may keep growing in high single digits'The festive season is a major business driver for automobiles, electronics and gadgets, beauty and personal care, and home decor. India's a...
- VCs clip all love & cash on agentic AIAs personal AI agents transform the consumer internet, Indian VCs are shifting the focus from attention-grabbing apps to intent-driven assi...
- Who is Ilhan Omar’s husband Tim Mynett? What to know about his political career and past as federal agents search her homeIlhan Omar’s home was searched by federal agents as part of a criminal investigation, renewing attention on her husband, Tim Mynett. Mynett...
- Sebi notifies common ad code for market intermediaries; allows celebrity endorsement for brandsIn a significant move, Sebi has implemented a Common Advertisement Code aimed at managing how market intermediaries use celebrity endorseme...
- Joosep Seitam at the age of 19 built men's jewelry e-commerce brand Icecartel, clients include Rick Ross, BigXthaPlug, Trippie ReddJoosep Seitam began earning money as a teenager by doing lawn and garden work in Estonia. He later moved into online sales and digital mark...
- SEBI Credit Risk-o-Meter for bonds: How the new colour-coded system will help investors assess riskSebi has mandated a new colour-coded Credit Risk-o-Meter for all debt securities. This tool aims to provide transparent risk assessment to ...
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