Not AC, not cold drinks: When temperatures cross 45°C in Rajasthan, people in desert areas rely on this centuries-old dish to stay naturally coolRajasthani Rabdi Recipe: Rajasthan’s desert communities are once again turning to traditional Rabdi to cope with the extreme summer heat. T...
25 May, 2026, 11.13 AM IST
FMCG sector to log 8-10% growth despite margin pressure: CrisilIndia's FMCG sector anticipates 8-10% revenue growth this fiscal. Price hikes will drive this expansion. However, volume growth is set to s...
21 May, 2026, 03.08 PM IST
Diabetic and eating ghee with roti? Here’s what celebrity dietitian Rujuta Diwekar says about this food habitCelebrity nutritionist Rujuta Diwekar has said that diabetics do not necessarily need to avoid desi ghee and may actually benefit from addi...
12 May, 2026, 10.19 PM IST
Vote Yatra: How domestic help exodus exposes urban India's dependenceAs Bengal gears up for elections, domestic helpers have made their way back, highlighting how essential they are to the fabric of middle-cl...
25 Apr, 2026, 01.03 AM IST
‘Spicy, comforting and totally addictive’: Food influencer shares easy recipe of aloo paratha with a peri peri twistFood vlogger Viraj Naik gives the classic aloo paratha a spicy twist with peri peri masala. In a viral video, he shows how simple ingredien...
24 Apr, 2026, 01.39 PM IST
A golden opening awaits Indians this Akshaya Tritiya in the middle of global gloomGold demand in India is expected to rise ahead of Akshaya Tritiya as recent price corrections and easing global tensions improve buying sen...
17 Apr, 2026, 11.50 AM IST
Yami Gautam’s glow secret is an Indian snack that strengthens bones and boosts digestion, found in every household. What is it?Actress Yami Gautam has revealed the secret behind her post-workout glow, and it’s a traditional Indian snack. This wholesome sweet is pack...
02 Apr, 2026, 11.16 AM IST
A busy doctor finds a trick to spot his luggage instantly at airport. Netizens impressedDr. Faraz Ali's viral video highlighted the 'desi tag'—bright ribbons used on luggage for easy identification, a tradition passed down thro...
08 Jul, 2025, 03.28 PM IST
Bright future comes in small sizes: Mini grids promise to electrify the countryPatchy electricity connection in India’s hinterlands remains a big obstacle for development. Solar’s ability to be successfully deployed in...
06 Jan, 2024, 09.41 AM IST
"This is so relatable": What makes Zomato’s 'Dropped Utensils' Spotify playlist a perfect tribute to desi households?If you are a desi, then you must have had at least one of those dramatic experiences in your life when you broke a glass or any utensil ina...
13 Jul, 2023, 07.03 PM IST
Diwali 2022: 'Diwali ki Safai' memes trend as citizens gear up to celebrate the festivalDesi households also indulge in deep-cleaning before Diwali to welcome the goddess. The craze of neatness reaches a new level in anticipati...
18 Oct, 2022, 09.53 AM IST
Ekta Kapoor's 3-decade career got her TV's 'Queen of Desi K-dramas' title. Now, she's cracked the OTT codeThe director-producer began her production journey when she was 17.
07 Jun, 2022, 10.11 AM IST
Big Bang for the buck for our thali-makersCredit should be given to the small Indiana firm producing the steel — dishwasher-safe — cutlery. For many Indian producers, export possibi...
24 May, 2021, 08.03 AM IST
How desi Youtubers are using India's social landscape to their advantageThese videos, mostly comedy or drama genre, leave the popular comedy channels that focus on an English-speaking, urban audience far behind ...
13 Sep, 2020, 02.40 PM IST
Rurban Roar: The rise of KabaddiIt still gives an impression of a sport being played in the fields, in the fertile lands of Punjab and Haryana and the sand dunes of Rajast...
05 Mar, 2016, 04.00 AM IST
Policy soon on feeding off-grid power to national networkA mini transmission network or mini grids can carry 65-75 kilowatt hour (units) of power and cater to about 250 households with some 1,000 ...
16 Apr, 2015, 03.57 PM IST
Rice Bucket Challenge: India's own version of ALS Ice Bucket ChallengeThis new challenge is gearing up for a huge welcome. The official FB page has more than 10,000 likes in less than two days of its beginning.
26 Aug, 2014, 01.16 PM IST