The Board of Control for Cricket in India aims to secure ₹452 crore via front-of-jersey sponsorship. This follows Dream 11's exit due to go...

Virtual inventory technology is transforming cricket advertising, with Cricket Australia and the ECB partnering with Rise Worldwide to offe...

As IPL 2025 approaches, Punjab Kings and Mumbai Indians secure substantial sponsorships. Punjab Kings partner with Kshema General Insurance...

BCCI secretary Jay Shah, who confirmed the deal with the German sportswear giant on Monday, said Adidas would design and manufacture jersey...

The deal, which will begin with the ICC World Test Championship next month and end in March 2028, will see Adidas becoming the official kit...

KKCL, which was the title sponsor for the recent India-Bangladesh series, has put in place a robust marketing plan to leverage its deal wit...

KKCL replaces e-sports platform MPL Sports. The sponsorship deal with the BCCI will help KKCL to reach out to millions of fans as it embark...

In June, Byju's had extended its jersey sponsorship agreement with the Board until November 2023 for an estimated USD 35 million. Byju's no...

The sponsorships have allowed the Indian Olympic Association (IOA) to open up their coffers to players and coaches participating in the on-...

As part of the deal, PUMA will be the official kit partner of the team starting the upcoming IPL season. PUMA already has an on-going assoc...

BCCI announced MPL Sports, the athleisure wear and sports merchandise brand from MPL, as the official kit sponsor for the next three years,...

Adidas and Puma were the only international sportswear companies that had shown interest in bidding for the rights. Dream Sports (parent co...

Sports accessories apparel maker Nike’s contract with the All India Football Federation (AIFF) as kit sponsor ended earlier this year.

The IPL team expects 60% of its revenues to come from outside of IPL. It currently gets 8% (around 14 crore) of its revenues from merchandi...

American sports goods maker Nike has renewed its contract with the Board of Control for Cricket in India (BCCI) to be the official kit spon...

Gujarat-based dairy giant Amul have become the official sponsors of the Netherlands cricket team for the soon-to-start World Cup.

Star cricketers such as Sachin Tendulkar, Yuvraj Singh and Harbhajan Singh on Friday met Indian cricket board officials to seek clarity on ...