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CRICKET KIT SPONSORSHIP
Nike signs multi-year kit partnership with Mumbai Indians from 2027 seasonNike has entered into a multi-year partnership with Mumbai Indians to become the official kit partner starting in 2027. This agreement cove...- Reebok returns to Indian football with NorthEast United FC partnershipReebok has returned to competitive football sponsorship in India. The brand unveiled NorthEast United FC's new-season jersey in Mumbai. Thi...
- From pills to powerplays: Sun Pharma joins RCB as principal sponsor for IPL 2026Sun Pharmaceutical Industries enters cricket sponsorship for the first time. They have partnered with Royal Challengers Bengaluru for three...
- Dream 11 out, BCCI hunts for next big hitterThe Board of Control for Cricket in India aims to secure ₹452 crore via front-of-jersey sponsorship. This follows Dream 11's exit due to go...
- Cricket's commercial landscape evolves as virtual inventory gains momentumVirtual inventory technology is transforming cricket advertising, with Cricket Australia and the ECB partnering with Rise Worldwide to offe...
- IPL 2025 sees major sponsorship deals; Punjab Kings partners with Kshema Insurance, MI with Lauritz KnudsenAs IPL 2025 approaches, Punjab Kings and Mumbai Indians secure substantial sponsorships. Punjab Kings partner with Kshema General Insurance...
- Kit sponsorship deal with Adidas runs until 2028, BCCI saysBCCI secretary Jay Shah, who confirmed the deal with the German sportswear giant on Monday, said Adidas would design and manufacture jersey...
- BCCI signs on Adidas as kit sponsor for 5 years in 250-cr dealThe deal, which will begin with the ICC World Test Championship next month and end in March 2028, will see Adidas becoming the official kit...
- Cricket is the quickest way to reach a wider audience: Joint MD of 'Killer' makerKKCL, which was the title sponsor for the recent India-Bangladesh series, has put in place a robust marketing plan to leverage its deal wit...
- KKCL's Killer replaces MPL Sports as official kit sponsor of Team IndiaKKCL replaces e-sports platform MPL Sports. The sponsorship deal with the BCCI will help KKCL to reach out to millions of fans as it embark...
- Byju's wants to terminate jersey sponsorship deal with BCCI, kit sponsor MPL also wants to exitIn June, Byju's had extended its jersey sponsorship agreement with the Board until November 2023 for an estimated USD 35 million. Byju's no...
- IOA sees 40% jump in Tokyo Olympic sponsorshipsThe sponsorships have allowed the Indian Olympic Association (IOA) to open up their coffers to players and coaches participating in the on-...
- PUMA signs multi-year partnership with Royal Challengers BangaloreAs part of the deal, PUMA will be the official kit partner of the team starting the upcoming IPL season. PUMA already has an on-going assoc...
- MPL saves the day for BCCI, comes on board as official kit sponsor for Team IndiaBCCI announced MPL Sports, the athleisure wear and sports merchandise brand from MPL, as the official kit sponsor for the next three years,...
- No bidders for Indian cricket team's kit sponsorship, BCCI plans to set new deadlineAdidas and Puma were the only international sportswear companies that had shown interest in bidding for the rights. Dream Sports (parent co...
- Six5Six to replace Nike as Indian football’s kit sponsorSports accessories apparel maker Nike’s contract with the All India Football Federation (AIFF) as kit sponsor ended earlier this year.
- Chennai Super Kings hopes to encash its fanbase through retail spaces, clubs and merchandiseThe IPL team expects 60% of its revenues to come from outside of IPL. It currently gets 8% (around 14 crore) of its revenues from merchandi...
- Nike to remain sponsor of Team India kitAmerican sports goods maker Nike has renewed its contract with the Board of Control for Cricket in India (BCCI) to be the official kit spon...
- Amul to be official sponsor of Netherlands team in World CupGujarat-based dairy giant Amul have become the official sponsors of the Netherlands cricket team for the soon-to-start World Cup.
- Sachin, Yuvi, Bhajji meet board to protect brand turfStar cricketers such as Sachin Tendulkar, Yuvraj Singh and Harbhajan Singh on Friday met Indian cricket board officials to seek clarity on ...
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