From Mad Men to machines? Big advertisers shift to AIGenerative artificial intelligence (AI), which can be used to produce content based on past data, has become a buzzword over the past year,...
18 Aug, 2023, 10.59 AM IST
Wellness day-offs: India Inc is making sure its employees get a break from non-stop workConcerned that working without timeoffs is taking a toll on its workforce amid the Covid-19 pandemic, some of the biggest companies in the ...
12 Sep, 2020, 10.37 AM IST
Piyush Pandey named global chief creative officer of OgilvyPandey said his new role is a responsibility and not a medal. There are things to do and I will be getting on with the job.
06 Dec, 2018, 12.53 PM IST
Blue Star appoints Madison World's CMD Sam Balsara as additional directorBalsara, who holds an experience of over 45 years in marketing, advertising and media, has held various stints in Cadbury India, WPP and Mu...
21 Jun, 2017, 07.49 PM IST
Why are the makers of Fevicol handing over the reins to outsiders?As a business family, the Parekhs of Pidilite Industries, the makers of Fevicol have done pretty well for themselves.
09 Sep, 2015, 01.24 PM IST
Startup bug bites advertising industry; professionals walk out of jobs to run their own businessPawar and Mandeep Malhotra, who recently quit as president of DDB MudraMax, will be in the top management of Bose’s new venture, they said.
21 May, 2015, 10.19 AM IST
Sam Balsara owned Madison Media negotiating with Dentsu, WPP for saleMadison Media, the only major Indian ad agency that doesn't still have a foreign partner, is negotiating with Japanese advertising behemoth...
21 Nov, 2012, 05.43 AM IST
- Elite Gen-Y not willing to buy celebrity pitch
The 16-25-year olds from the upper income groups, Gen-Y, are just not impressed by celebrities when it comes to assessing brands. Top Ten c...
16 Mar, 2009, 05.08 AM IST
Staying alone is certainly tough, but life is tough tooMr Balsara, Madison Group’s chairman & managing director, met up with ET recently and shared his thoughts on challenges for the Rs 22,700-c...
12 Dec, 2007, 12.30 AM IST
- A ready reckoner on the top ad agencies14 Nov, 2007, 03.26 PM IST
- Danone among 18 FDI plans cleared
NEW DELHI: French dairy products major Groupe Danone’s plan was among 18 FDI proposals worth Rs 156 crore cleared by commerce and industry ...
30 Jan, 2002, 01.39 AM IST
Govt clears FDI proposals worth Rs 156crNEW DELHI: The government on Tuesday cleared 18 foreign direct investment proposals worth Rs 156 crore, including the Rs 150-crore proposal...
29 Jan, 2002, 01.44 PM IST